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TABLE OF CONTENTS
PMQ Features
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Picasso's Pizza: Operating in a High-Crime Area
After Andrew Albert's brother was killed while delivering pizzas for his shop, Andrew could have easily packed up and left Highland, Texas. Instead, he fought back. See how one operator in a high-crime area prospers.
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Windmill Pizza Paradise
Once you've identified who your customer base is, half of the battle is over..now you have to find the best way to target your marketing towards them. Rodney and Darren Maller, two pizzeria owners from Brisbane, Australia, tell how they market to the tourists and backpackers in the area.
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Vincenzo's Pizzeria
Learn how Giovanni Graziosi of Ste. Julienne, Quebec, turned his business around with a few key marketing skills. Learn about his pizza dough sub rolls, lunch strategy and how he has found success in the Canadian pizza market.
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Cheers: Raising Bar Sales in your Pizzeria
Sure, you know how to run your pizzeria, but what about the bar. In this series, Amanda Johnson tells you ways to increase your bar sales by at least 25 to 35 percent with tips from Robert Plotkin, president of Bar Media.
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Serving Up Salads
PMQ's latest installment of the Info Center tells you everything you need to know about salads and how to add them to your menu. Learn about different styles, salad bars and pick up salad recipes at www.pmq.com in the Recipe Bank.
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Incredible Pizza
See how Rick Barsness of Incredible Pizza is set to take on the big guys with a pizza and arcade, family-oriented fun house. He dominates his market with go-karts, video games, party rooms and oh yes...pizza. From lock-ins to the 150 or so birthday parties each week, his pizzeria is really challenging those guys with the big mouse who sell pizza.
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Brother's Railroad Inn
Owner Mike Conway serves up a slice of history in his Independence, Kansas, pizzeria. Mike tells you how he turns mistakes into marketing, discusses advertising and how he spends smarter.
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Speak Easy
It's no so much what you say, but how you say it. Pam Simos shares the rules of effective employee/customer communication.
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Who will be the $10,000 Winner?
For the second year, the Food Network will be running a one-hour special with U.S. Pizza Team member (past and present) as the focus. In the Food Network Challenge: Pizza Battle, someone will walk away with $10,000, but who will it be?
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What's Bugging You?
Summer is creeping up on us and so are the critters. Learn how to combat creepy-crawlies in your pizzeria with these pest control tips
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PMQ Departments
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From the Horse's Mouth
Each issue, PMQ poses different questions to pizza operators and you get it just the way they tell it.
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Ask Joey
Joey Todaro of La Nova Wings, America's busiest pizzeria, offers advice and tips. This issue: Using a Commissary.
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Streetfighter Marketing
Jeff and Marc Slutsky of Streetfighter Marketing, share ways to promote, market and increase sales without spending a lot of money. This issue: Special Pricing.
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The Pizza Doctor
Big Dave Ostrander, one of the pizza industry's leading consultants, shares his years of knowledge. This issue: Promotions—Step-by-Step.
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Catering Corner
Michael Attias covers catering from A to Z. This issue: Catering Menu Makeover in 9 Easy Steps.
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Kamron's Komments
Kamron Karington shares the secrets to increasing your bottom line. This issue: How to get your fliers distributed for free.
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Insurance Issues
PJ Giannini talks about insurance issues important to every pizzeria owner. This issue: Property Issues
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Legal Eagles
Walter Davis sheds some light on how to handle your legal questions. This issue: When and how to Hire an Attorney.
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Chef Bruno
Chef Bruno shares pizza knowledge and recipes from his pizzeria and travels. This issue: Pizza on a Stick?!!
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