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March-April, 2005 Idea
Forum
Busting Loose with Barbeque
Has your lunch biz slowed a bit?
What about the number of new customers coming in every day? Or the number of
your customers coming in and voicing a desire for something besides
pizza?
The answer: Make changes! Offer your
customers additional options for their meals. The big chains, including both
Pizza Hut and Domino's have expanded their traditional menu, including pastas,
salads and a variety of chicken entrées, all designed to get the most money out
of their customers. What if you already offer those options and still want
something more? Try something really different. Think BBQ!
Barbeque is one of the fastest
growing restaurant segments, according to the National Restaurant Association.
Just think: pizza and barbeque are the ultimate combination. The vast popularity
of pizza and the growing popularity of pizza would ensure both an increase in
your overall ticket sales and an increase in your restaurant's popularity
because of a wider menu selection. Adding barbeque to your menu also lets you
cater to the carb-hating dieters. Atkins and
Dixie Southern Foods has the perfect
way for you to add barbeque to your menu, without much hassle. They offer a
co-branding system, similar to a franchising system, for pizzeria operators that
allow them to compete in today's market. They have an entire line of
gourmet-style barbeque products that are slow, hardwood smoked in special,
humidity controlled ovens. All the pizzeria operator needs is a stainless steel
tray: everything can go into your regular pizza oven, be it deck, conveyor or
rotary.
They provide you with everything
you'd need to make barbeque a working part of your menu: the POS material such
as posters, advertising slicks and door clings, all with your restaurant's name
printed on them. They even give you artwork and photos you can use to make your
own separate BBQ operation.
Imagine, you could now look like the majors with a pizza parlor and BBQ
joint in the same location. The product is smoked (precooked) so there's no
waste, no shrinkage and no handling problems. What's more—it's easy: you can
heat the product in about three minutes.
You can add sandwiches, catering
menus and party packs. Not to mention the increase in ticket prices if you sell
a combination of a medium pizza, a pound of buffalo wings and a rack of ribs all
for one price.
You can pick and use just one
product or you can have
Baby Back Ribs—St. Louis Ribs—Smoked
Beef Ribs—Southern Pulled Pork—Smoked Turkey Legs—BBQ Beef Brisket—BBQ Pork Rib
Tips—Buffalo Wings—Smoked Chickens—World Class Sauces—Slow Cooked Prime
Rib—Smoked Shredded Chicken—Southern Style Meat Loaf.
The program was put together by
Ronald McDonald, author of Ronald McDonald's Franchise Buyer's Guide, The
Complete Hamburger and Ronald McDonald International Burger Book.
If you'd like more information or to
see more of Dixie Southern Foods' products, check out their website at www.dixiesouthernfoods.com or give them a
call at 813-249-0330.