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September-October 2004 ISSUE
TABLE OF CONTENTS

September-October 2004

Hotel Marketing
Unlock the door to an often overlooked marketing opportunity.
Raising Bar Revenues: One Drink at a Time
Robert Plotkin gives you the low-down on the etiquette of selling alcohol (and boosting the sales thereof).
Keep Em’ Coming!
Find out how building a strong loyalty program can get your existing customers to spend more and more often.
Pizza: The Movie
Coming Soon! See how you can be in it.
Full Plate
The New York Pizza Show dishes out international competition, recipes and workshops.
Dinner and a Movie
Read about how you can make your store a one-stop shop for pizza and a DVD.
Pizza Power
Check out PMQ’s annual report on the pizza industry and find out who wins the PIE.
New York City’s Landmark and Legendary Pizzerias
Tom Boyles’ final trip to the Big Apple explores Arturo’s and the legendary Patsy’s.
The Domino Effect
Business is booming for Domino’s Down Under. Read about their trek to success.
Slicing Up Your Profits
Learn how selling slices can increase your profit margin.
Bionic Pizza
This is your guide to the newest technology designed to bring you more business.
What is Pizza?
Chef Bruno explores the differences in American and Italian pizza.
So You Think You’re in the Pizza Business…
Mark Siblia gives you a lesson in marketing your pizzeria.
The Magic of Mushrooms
Learn how this healthy meat alternative can add flavor to you pastas, pizzas and salads.
Lasting Impressions
Tom Boyles pays tribute to a few pizzerias that almost made the list of landmarks in New York.
NRA Show 2004
PMQ brings you the best ideas and products this year.
Rumble in Gotham
The New York Pizza Show features a battle between Tony Gemignani and the 2004 World Pizza Tossing Champion, Vincenzo Tesauro. Also, details on the 2005 U.S. Pizza Team trials.

PMQ Departments

Letter From the Publisher
Steve Green tells you what’s in store for this issue.
From the Horse's Mouth
Each issue, PMQ poses different questions to pizza operators and you get it just the way they tell it.
The Pizza Doctor
Big Dave Ostrander, one of the pizza industry’s leading consultants, shares his years of knowledge. This issue: Down and Dirty Marketing.
Ask Joey
Joey Todaro of La Nova Wings, America’s busiest pizzeria, offers advice and tips. This issue: Inventory Mangement.
In Lehmann's Terms
Tom Lehmann - "The Dough Doctor", explains the nuances of dough.
Catering Corner
Michael Attias covers catering from A to Z. This issue: Seven Mistakes in Catering.
Streetfighter Marketing
Jeff and Marc Slutsky of Streetfighter Marketing, share ways to promote, market and increase sales without spending a lot of money. This issue: Taking Advantage of Networking Opportunities.
Kamron’s Komments
Kamron shares the secrets to increasing your bottom line. This issue: Are You Getting Ahead by Saying No?
Handling Hospitality
T.J. Schier, hospitality consultant discusses ways to increase the effectiveness of your service. This issue: 40 Ways to Build a Better Pizzeria.
Insurance Issues
PJ Giannini talks about insurance issues important to every pizzeria owner. This issue: Your Lease and You—Perfect Together.
Account Ability
Mike Roberts, C.P.A., of Horne CPA Group tells you how to account for all of your beans. This issue: The Reality of Business Metrics.
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