So you’re ready to
redesign your restaurant, you’re opening restaurant number two or
you’re just getting started. How do you make sure that you set your
business up in the most efficient means possible?
PMQ’s latest
installment of our Info Center takes you backstage in design school to
show you the ins and outs of designing (or redesigning) your restaurant.
Back
of the House
All restaurants
can be separated into two different categories: back-of-the-house and
front-of-the-house. We’ll start with the most important area for the
restaurant owner—the kitchen and back-of-the-house area. Big Dave
Ostrander gave me ten points to keep in mind when designing the
kitchen.
1. Water source close
to mixer
Big Dave’s
points work under the assumption that you’re starting with a plain
vanilla box. A plain vanilla box is your store with nothing in it: it
only has four walls and a ceiling—not even any flooring. No flooring is
a necessity for the next two tips.
If you
make your own dough, install a sink with hot and cold taps within a few
steps of your mixer. “You don’t want to have to push, pull or pump
water more than a couple of steps,” Big Dave says. Having the sink
nearby both cuts down on accidents within the work place and allows you
to make dough faster and more consistently. In fact, you could install
a pipe at eyelevel that taps into the hot and cold line to make getting
water to your mixer even easier. If you put a scale under the outlet,
zero out your scale and then fill your bucket with water, you know
exactly how much water weight you’re getting.
2. Floor sinks
Most health
inspectors require floor sinks. Check with your local inspector on the
requirements for your town. A floor sink is basically a two-inch pipe
that allows you to dump water without fear of it overflowing from the
drain and are more of a precaution than anything else. The floor sinks
should be carefully placed so that you can get the most use out of
them, keeping in mind that you should have an air gap of about four
inches. The air gap protects your sinks from sewage backing up and
contaminating everything. The floor sinks are 10 to 12 inches square,
relatively inexpensive and easy to drain.
3. Oven type
One common thing that gets to most people is the placement
of the oven. Do you want it to be the focal point of your restaurant or
do you want to hide it in the kitchen? Not only that, but you have to
decide on the type of the oven, keeping in mind the volume that you’d
eventually like to be producing from the oven. One good idea is to
actually ‘test drive’ the oven to check production and cook times and
use that information to stop yourself from getting too much or too
little oven for your restaurant. Also, in deciding where to put your
oven, keep in mind the ventilation requirements and how much
ventilation you’ll need. The more ventilation you need, the more
expensive it gets—especially if you have to go through multiple stories.
Again, assuming that you’re starting with a plain vanilla box, make
sure that you have the gas capacity that you need. If your oven and
several other implements in your kitchen run off gas, you should have
at least a two-inch pipe for incoming natural gas and propane. Big Dave
says that he’d put in 25 percent more gas access than you currently
need to leave enough room for expansion and a shut-off valve on every
appliance for safety. If you have a shut-off valve on every appliance,
you can turn one thing off without having to disable your entire
kitchen.
4. Refrigeration room
Most people
don’t have enough refrigeration or room for proper refrigeration. Keep
in mind that while the size of your business may not be much now,
hopefully, at some point in the future, you’ll be doing lots more
business so keep that in mind when choosing a refrigerator for your
needs. Lots of places don’t take into account the amount of space
required for a walk-in cooler. A walk-in cooler gives you so much more
refrigeration space, but if you don’t have the room for it, you might
have to put it outside. If you’re leasing your pizzeria, there may be
zoning problems or the building’s owner may take issue with having a
walk-in outside (say in the back parking lot) of the premises. For more
tips on making your refrigeration equipment last longer, check out
PMQ’s equipment info center at
www.pmq.com/mag/2004july_august/equipment.php.
5. Combinations of storage racks and wheels
If you do end up
with a walk-in cooler, be sure and use a combination of wire racks and
rolling racks. Regardless of the type, put everything on wheels that
you can (this goes for the rest of the kitchen as well). The wheels
allow for easier cleaning. If something explodes in the freezer or
kitchen, then you can just shift the rack and clean up. If the rack
isn’t on wheels or castors, then you have to unload the rack to get to
only part of the mess.
6. Two or three step kitchens
Keeping parts of
the kitchen within two or three steps allows you to design for maximum
efficiency. When designing your kitchen, you want your employee that’s
making the pizza to be able to run the kitchen by him or herself if
it’s a slow night. That means that he should be able to make it, bake
it, chop it and serve it, all without taking more than three steps.
7. Flowability
Even keeping to
the three-step rule, you need to keep in mind that on busy nights, no
one person will be able to supply all of your pizza. So even if
everything is within three steps, you need to have it so that more than
one person can get in the line to help make the pizzas. Keep it so that
the pizza goes from one side to the other without anyone having to pass
it back and forth. “Imagine a line in the food prep area that separates
the different ‘food areas’,” Big Dave says. “You don’t want anyone
crossing that line into someone else’s kitchen space.” He also
recommended keeping in mind a topographical look down at your kitchen
to see the flow of traffic so you can avoid any collisions or potential
traffic jams.
8. Wide Aisles
Most people
don’t think about this particular idea: Dave recommends at least four
feet for your aisles. Two feet for an aisle is often not enough,
especially if you have larger people making pizza for you. What’s more,
even if you don’t have larger people, two people can’t get by each
other without a major hassle if the aisle isn’t big enough. Yes, you’ve
designed your kitchen so that as a rule, no one has to “cross paths,”
but there will be the occasional crossovers.
9. Back door access
One of the first
things that you have to decide on is if your store offers delivery or
not. If it will, then you need to set about adding in that service the
most efficient way possible. If you do offer delivery, then make sure
you can feed your drivers from the back door so that it doesn’t disrupt
the front of the house operations. You should also have a holding rack
for the completed pizzas so your drivers can just walk in, grab their
pizzas and go.
A POS terminal by the back door is also a good idea so that the driver
can use that rather than disrupting the register in the front of the
store. It can also be used as a back-up POS system if the unit out
front fails. If you offer drinks, you’ll need a dispenser or cooler all
within easy reach of the back door. A telephone is also not a bad idea:
the driver can call the customer right before they head out, confirm
the order and take any last minute changes to the order.
10. High Ceilings
If you have the
option, order high ceilings: at least 10 feet high. The extra
height really helps to control the temperature in the kitchen portion
of the restaurant since hot air rises. Also, if you hand-toss, it gives
you enough room to really show off your pizza tossing skills.
Front-of-the-House
There are
numerous ways to decorate your dining area. While things like the flow
of your restaurant should still be taken into consideration when
designing your dining area, we’ll focus mainly on the design elements
that make your restaurant visually appealing. Using a variety of
themes, colors, flooring and wall covering, you can create an
atmosphere that is uniquely yours.

Themes:
In choosing a
theme to your restaurant, there are a couple of different schools of
thought in the market. The first is that the theme of your restaurant
should reflect the kind of restaurant you own. For example, if you’re
focusing on pizza and Italian foods, then your theme should be
Italian-based. Another example is Fuel Pizza Café in Charlotte,
North Carolina. Fuel Pizza makes a living selling slices in a converted
gas station. The reasoning behind the name came from the location. Food
(in this case, the pizza) is fuel and being in an old gas station, it
only made sense to keep going. The restaurant is set up in an old
fashioned, 1950’s-style diner. See the story PMQ wrote on Fuel Pizza at
www.pmq.com/fuelcafe.shtml.
The other side of the
coin is to build your restaurant around one thing, related or not. For
example, the Incredible Pizza Company is centered around “kid friendly”
games (arcade games, bowling, go-carts and miniature golf) or Randy’s
Wooster Street Pizza Shop in New Haven, Connecticut is centered around
racing and cars (check out PMQ’s story on Randy’s shop at
www.pmq.com/hotwheels.shtml).
Colors:
The colors in
your restaurant act much like your theme. The ur restaurant act much like your theme. The coloring in your
restaurant should send a message to your customers of to whom your
restaurant caters. If you want a young, vibrant crowd, go with intense
colors like bright blues and oranges. If you want more of a family
atmosphere, try more sedate colors like darker blues or greens.
Flooring:
There is a
massive variety to choose from in this section of design. You can have
hard wood flooring, linoleum, industrial carpeting, tile or just plain
cement, to name a few. Each has its own positives and negatives. For
example, cement is great: very easy to clean and scratch resistant.
However, it does make your restaurant noisy as it creates quite an
echo. While carpet would fix the noise issues, you then have to deal
with cleaning it. One thing to keep in mind if you decide to go with
carpet is to try installing it in sections like tile. That way, if
something stains the rug you can replace parts of it without having to
deal with replacing the whole thing.
Wall
Covering:
You can go with
wallpaper, plain paint or something special. David Ianni, owner of
Pazzo’s Pizza in Flower Mound, Texas decided on something special. He
had a brilliant blue, Venetian plasteria to put his customers in mind of Italy. In fact, everything
in his pizzeria either complements or draws your eye back to his wall,
from the hand-blown glass from Morano, Italy to the photographs of
Italy printed out in blue tones instead of black and white and the
copper accents strategically placed around the restaurant.
Lighting:
The way you
light up your restaurant can influence what your customers eat. Ever
been under a florescent light? Like the way you looked? Probably
not—florescent lighting is not friendly to people or food for that
matter. People don’t want to eat what doesn’t look good to them. Go for
warmer color temperatures, such as incandescent and halogen lights. It
will give you the most bang for your buck in terms of lighting drama
around your food. In fact, indirect light is better: if you have
spotlights, aim and adjust your lighting so that it’s directed in the
right direction.
– PMQ –
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