So who doesn’t feel like they just got through dealing with a used car
salesman when their food distributor leaves? You may have gotten a good
deal, maybe not. Hey, they are salesmen after all, but there is a
difference. If you don’t have the best products and happy customers, you
don’t increase sales and increased sales on your part means more
inventory you have to buy. The more you buy from them, the more they
make and you get the point.
What about this scenario; It’s an unusually busy Saturday because
you did a mailing last week offering a great price on pepperoni pizzas.
You run out of pepperoni and call your food distributor’s sales rep
asking if he can get a case to you on his day off. Now if you haggle
with him over the price of cheese every time he comes in the door and
make him spend an hour arguing over the price of pizza boxes, toilet
paper, tomatoes and every item on the list, do you think he is going to
go in and get you a case of pepperoni? Would you feel like you got
jipped on the price of napkins the next time he came in and took and
order? You would probably have to go pick up the pepperoni yourself and
yes, you probably got the shaft on the napkins…but hey, you haggled a
great price on cheese this week.
I went to Ed Zimmeman, who has worked with Bellissimo Foods and
Pizza Paul Nyland who works for Gordon Food Service (GFS) and asked
them, "How can a pizza operator get the best deal from their
distributors? How can they get on the ‘buddy’ or ‘A’ list?" Both gave
the same advice; be a better customer and not a jerk. Here are some tips
I got to help you determine who will be best for you and how to
negotiate with them.
First, you are going to have to determine who carries the most
products you will need. Sure you will have to get some special products
from of the more "ethnic" distributors who deal exclusively with Italian
restaurants, but there are always some broad line distributors who will
have most of the items you will need. Once you find the ones with what
you need, determine who can offer the best service.
How can you do that? Look at things like if they reinvest in their
stock and if the consistently have items on hand. How do they keep track
of inventory and keep the warehouse up to date? What is their percentage
of in-stocks? A good distributor should have at least 98 percent in
stock. This indicates they reinvest in the business. Are they using
computer invoicing or still write out tickets? Is their equipment up to
date and well maintained? These are signs that they a concerned about
their company and serving yours. A poorly ran operation usually means
poor service.
If nothing else, remember this: distributor salesmen are loyal to
those who are loyal to them! If a distributor knows his or her customers
are always buying at least 80 percent of their needs from them, the
customer can get just about anything anytime. The advice here, choose
one main distributor and get a Prime Vendor agreement with them. A prime
vendor agreement will help insure you are getting the best possible
prices consistently and not getting screwed on toilet paper. Also, read
Ed Zimmerman’s article on Dealing with Distributors
How do they take orders? Some distributors now offer order delivery
solutions. This is software that allows the owner to place orders
online. There are a couple of advantages here. First, it allows the
owner to order at his or her leisure. No stopping to haggle over price,
place the order or being there when the sales rep is. Owners can order
after hours, early in the morning…anytime they like. It also cuts down
on the distributors overhead allowing lower prices for you. It also
allows more time for the sales rep to show and demonstrate new products.
Now all of these aren’t to be carved in stone as the gospel according to
PMQ, these are just some guidelines to point you in the right direction
or help you develop a better relationship with your food distributor.
PMQ has also put together a distributor guide to help you locate a
great distributor in your area. We have two ways for you to locate
distributors in your area, one is online at PMQ.com and the other is the
list below. Online, go to www.pmq.com and click on this article under
the Current Issue. Here you will find a map where you can click on your
state and get a list of all the participating food distributors who
serve your state. We invite any distributors not listed to submit your
info for inclusion. Email us at tom@pmq.com to get the questionnaire
sent to you. Peruse the info on page 78 and see in there are any
distributors here you would like to contact.
All Original Foods, Inc.
Phone: 1-800-239-1266 (205) 425-1266
Service area: AL, TN, GA, MS, FL panhandle
Alliant Foodservice, Inc.
Phone : 847-405-8500
Website : www.alliantfs.com
Service Area: nationwide
Andoro & Sons Food, Inc.
Phone: (636) 332-9005
Service area: MO, IL
Antonio Sofo & Sons Importing
Phone: (419) 476-4211
Website: www.sofofoods.com
Service area: Oh, KY, IN, MI
Apple Foods
Phone : 503-233-0789
Service area: WA, ORAlpha Foods Co.
Phone: (713) 778-3019
Service area: Nationwide
Bari Italian Foods, Inc
Phone: 1-800-969-0320 (770) 271-5959
Website: www.barifoods.com
Service area: Southeast region- NC, SC, GA, AL, MS, LA, TN & FL
Bellissimo Foods
Phone: (925) 284-6200
Website: www.bellissimofoods.com
Service area: nationwide
Birite Foodservice Distributors
Phone: 1-800-227-5373
Website: www.biritefoodservice.com
Service area: Northern California
Original Brand Foods
Phone : 1-800-451-3638
Service area: Southeastern US including GA, FL, TN, SC, NC, AL
P.A. Menard Foodservice
Phone : 504-592-2755
Website : www.pamenard.com
Service area : Southeastern, LA
P.D. Distributing
Phone : (702) 798-1123
Service area: Southern NV & Northern AZ
Pennsylvania Macaroni Co
Phone : 1-800-223-5928
Website : www.pennmac.com
Service area: PA, WV, OH MD
Perfetti Foods
Phone : (480) 858-0347
Service area: Phoenix
Pohl Food Service
Phone : (651) 487-1377
Website : www.pohlfood.com
Service area: MN, WI
Pontecorvo Imports
Phone : (713) 663-6711
Email: pontimport@aol.com
Service area: Houston, Galveston, Austin, and San Antonio
Presto Foods
Phone : 1-800-589-7007 (937) 294-6969
Website : www.prestofoods.com
Service area: most of OH, IN, KY, WV, PA
RDP Foodservice
Phone : (330) 405-7999
Website : www.rdpfoodservice.com
Service area: All of Ohio
Reinhart Foodservice
Phone : 402-331-6262
Website : www.reinhartfoodservice.com
Service area : MN, MI, PA, IA, NE,
Rema Foods
Phone : 201-947-1000
Service area: n/a
River City Food Distributors
Phone : 901-546-0377
Service area: TN, AR, MS
Roma Food Enterprises
Phone : (732) 463-7662
Website : www.romafood.com
Service area: Nationwide
Romeo & Sons
Phone : (724) 438-5561
Website : www.romeofoods.com
Service area: Southwestern PA, Northern WV
Saladino’s, Inc.
Phone : (559) 271-3700
Website : www.saladinos.com
Service area: CA, NV
Salco Foods
Phone : (616) 246-6000
Website : www.salcofoods.com
Service area: Grand Rapids area
Sysco Corporation
Phone : (281) 584-4112
Website : www.sysco.com
Service area: North America
T & R Wholesale Foods
Phone : (413) 786-5800
Service area: MA, CT, RI, VT, NH
The Cheese Man Corporation
Phone : 1-800-453-3014 (425) 488-6233
Website : www.cheesemancorp.com
Service area: WA
Tony’s Fine Foods
Phone : (916) 374-4000
Website : www.tonysfinefoods.com
Service area: CA, NV
U S Foodservice
Phone : 410-312-7100
Website : www.usfoodservice.com
Service area: 48 continental U.S. states
Valley Distributing of Montana
Phone : (406)-248-7806
Service area: all of Montana, Northern Wyoming, Westen ND & Rapid City, SD