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Fall 2001 ISSUE
TABLE OF CONTENTS
From the Publisher
COVER STORY - Getting and Paying Attention to Customers - Flyers Inspires
Customers Are Thrilled Over Pizza That's Grilled
Benefits of Setting a New World Record
Pizza Toppings and Pizza Profits
An Extreme Pizza Concept
FROM OUR EXPERTS
Streetfighters - Recession-Proof Your Business
Bill York's Idea Forum - Five more Great Marketing Ideas
The Portion Control Profit Triangle - Big Dave Ostrander
Mobile Market Value - Tracy Powell
Risk vs. Reward -- Putting A Price Tag On Your Business - Mike Roberts
In Lehmann's Terms - Tom Lehmann
REVIEWS & IDEAS
Southwest Foodservice Show
Pizza Expo Show from Chicago
FROM THE WEB
Comments from Around the Country
Post Attack Pizza Sales Analysis
