TABLE OF CONTENTS

From the Publisher

COVER STORY - Getting and Paying Attention to Customers - Flyers Inspires

Customers Are Thrilled Over Pizza That's Grilled

Benefits of Setting a New World Record

Pizza Toppings and Pizza Profits

An Extreme Pizza Concept

FROM OUR EXPERTS

Streetfighters - Recession-Proof Your Business

Bill York's Idea Forum - Five more Great Marketing Ideas

The Portion Control Profit Triangle - Big Dave Ostrander

Mobile Market Value - Tracy Powell

Risk vs. Reward -- Putting A Price Tag On Your Business - Mike Roberts

In Lehmann's Terms - Tom Lehmann

REVIEWS & IDEAS

Southwest Foodservice Show

Pizza Expo Show from Chicago

FROM THE WEB

Comments from Around the Country

Post Attack Pizza Sales Analysis