Edit ModuleShow Tags

Let your fingers do the talking with text blasts

Think Tankers weigh in on using text blast programs with your market base.




 

Padrones Pizza East: I’ve been using a text blast company for a year and feel like it’s almost a lost cause. I did a blast tonight and had a redemption rate of only 2.4%. What rate should I expect to get?

 

royster13: Even at 2.4%, it may still be worthwhile. Some questions to consider: What does the service cost you vs. the sales generated? Are you gaining new clients for your database? Sometimes things don’t look good in the short term, but over the long run it might work out OK.

Patriot’sPizza: Text blasts are akin to generic direct mail. Just because someone received your text doesn’t mean they need a pizza at that time. New customers should get a thank-you text the next day after their first visit. It becomes a whole new ball game when you thank them for their business. Next, go through your database and thank all of your past customers for their support, too. Finally, look at those customers who haven’t placed an order in the past 90 days and send them a free cheesy bread deal—no purchase required. That’s a good start.

bodegahwy: We’ve been working on launching a text program. I’m hoping to build our list to 1,000 members as quickly as possible. Unfortunately, we can’t migrate the customers we already have on our POS and email program into the SMS program, so we will use a pretty aggressive special offer to get people to try the system for the first time. That first order will not be a moneymaker, as my focus will be on getting customers onto the list. We’ve set up an initial opt-in campaign that will offer 30% off a single order. The offer implies that it must be used within 24 hours, but it can actually be used any time—only once per customer. Once we have a list of VIP members, we will send more typical offers regularly, along with special-event messages tied to Denver Broncos games, etc. I will send emails to our list promoting the VIP text program, which will direct people to our online ordering, where we capture emails. We will also promote it with 1,500 box toppers, in-store signs and ads in our local newspaper.  

 

Edit Module

Tell us what you think at or email.

Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags

Related Articles

What's Your Story? Skinny Bitch Pizza, Los Angeles, California

One entrepreneurial woman has found a niche with her delivery-only concept that serves cauliflower crust pizzas in photogenic pink boxes.

Fredi Bello: The Richest Man in the World

Fredi the Pizzaman may be one of the “little guys” of the pizza industry, but his integrity and passion make him a large presence in Michigan.

Do You Have the Fire Within to Go Mobile?

A Fire Within mobile wood-fired oven lets pizzeria owners take their signature taste out into the community.

The Chef’s Corner: Brittany Saxton, Six Hundred Downtown

This five-time world champion shares her recipe for the Mad Hatter.

What’s Your Story? Mert Sunnetcioglu, Mia Mia’s Pizzeria

How this ex-engineer quadrupled sales at his pint-sized pizza shop in just over three years.

How to Achieve a Better Par-Baked Pizza Crust

Use these 5 tips to finetune your par-bake dough formula.

Look Before You Lease: Choosing the Right Site for Your Pizzeria

Veteran operator Michael Androw details 7 key factors to consider when negotiating a lease for your next restaurant space.

Mixers to the Max: Getting the Most out of Your Dough Mixer

Experts help you choose the right model and features to keep your mixer in tip-top shape.

SpeedLine Solutions: How to Save Money on Credit Card Fees and Chargebacks:

Speedline’s Pay@ The Door lets pizzerias accept payment at the customer’s door upon delivery.

Marra Forni: Made in the USA vs. Imported Brick Ovens

Marra Forni founder Francesco Marra explains why buying domestic ovens is a better investment for pizzeria owners.
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags