Edit ModuleShow Tags

Domino's Tattoo Promo Fades Fast in Russia

Offer of a lifetime of free pizza for tats fell flat when too many fans got inked in the first few days.



Domino's tattoo promotion in Russia was a tad too popular.

Tattoos last a lifetime, but a Domino’s free-pizza-for-life promotion in Russia died a quick and very public death.

In a promotion slated to run for two months, the chain promised up to 100 free pizzas a year for 100 years to every Russian customer who got the Domino’s logo tattooed in a prominent place on their bodies. Eager to oblige, fans soon flooded Domino’s social media with pics of their arms, legs and necks inked with the familiar image.

After just five days, the New York Post reports, Domino’s pulled the plug on the promo, announcing instead that it would award the free pizza to the first 350 people who shared their tats on social media.

The promotion launched last Friday and crashed on Tuesday. “An urgent message to all those sitting at the tattoo artist’s right now,” the company announced on its website Tuesday. “We’ll include you in the list of participants, but we’re waiting for photos up to midday today. To those with appointments scheduled for later, we recommend canceling them.”

Edit Module

Tell us what you think at or email.

Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags

Related Articles

Papa John's to Roll out Chicken & Waffles Pizza

Twitter poll reveals Papa John's next big daring pizza flavor.

Remembering the Notre Dame

Pictures and video of the U.S. Pizza Team in Paris 2008

Breaking Lent: Celebrate the Holiday with Traditional Italian Easter Pizza

Sofo Foods Hosts Signature Showcase in Toledo April 29

U.S. Pizza Team will host qualifying trials to be broadcast live on ESPN3.

Will FedEx Be the Next Big Player in Pizza Delivery?

Delivery leader partners with Pizza Hut and other companies to test the SameDay Bot in select markets.

Four-Pound Pizza Guarantees Baby Delivery

Skipolini's Prego Pizza famous for 38 years of helping induce labor

Who Let the Dogs Out? Mutts Run Amok in Flancer's Waggle 5K Run

The event raised more than $25,000 for four charities.

Why Customers Might Be Suspicious of Your Loyalty Program

A Harris Poll survey suggests a majority of consumers don't want you to collect their personal information.

Rosa's Pizzeria Introduces Local School Kids to Brand Through Box Design Contest

Students in Prescott Unified School District will submit designs for a new pizza box.

Cats on a Hot Shop Roof

The Twelve Cats continues the work of a bona fide cat lady.
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags