Our Town America: Turning new movers into loyal customers
How does New Mover Marketing vary from typical direct mail? Our Town America has the answer.
You know who your favorite customers are, right? You’re probably thinking of one of them right now—the ones that order the same pizza every time they come into your restaurant, whether it’s the same day each week or even every day of the week! These are the customers you get to know the best, as you build a relationship that extends beyond the transaction.
Have you ever had one of those great regular customers disappear? Suddenly, they stop coming in or ordering every Friday. What happened to them? Chances are, they moved. You did everything right to keep that customer, but unfortunately, they have relocated and will find themselves another pizzeria in their new hometown.
What most business owners fail to take into account is the opportunity with the families that have moved into their area. Why can’t these new families become your new loyal customers? That’s where New Mover Direct Mail comes in.
Nineteen percent of the population moves every year, and in targeting this small but very potent market of new families, you have an opportunity to earn their business before your competitor does. If you can get them into your restaurant to try your pizza, you can turn them into a regular customer, right?
Our Town America is the nation’s leading new mover direct mail marketing company and can bring new families to you by sending them a Welcome Package filled with free one-time housewarming gifts from the local businesses in your area.
While most direct mail programs attempt to get current customers to come back again, those customers typically have pre-established purchasing patterns and don’t necessarily need a coupon or discount to come visit your business.
It’s important to note that some direct mail programs mail to tens of thousands of homes, and will mail to the same home more than once. Unfortunately, this results in you only being able to offer a watered-down coupon, which, over time, can create “coupon-dependent” customers who only come in for discounted offers. Typically, these types of customers are not as loyal.
With Our Town America, you will only be targeting people who have never been through your business doors before, as they just moved to the area.
By mailing to these new customers one time only, you can provide a much more generous gift. When compared to the typical coupon mailed to existing customers, a generous offer mailed to new movers will create a higher rate of response. Treating these valuable new movers like royalty will turn them into regular customers and will help grow your business for years to come!
If you’re looking to boost your sales by bringing in a new audience of new movers every single month, check out your area availability and sign up online now on Our Town America’s brand-new New Movers on Demand platform! For more information, visit OurTownAmerica.com or call 800-497-8360.