You may keep track of prices on high-cost items like cheese and pepperoni, but what about the smaller things? “Salt, dissolvable labels, grated Parmesan packets—the things pizza store owners casually tack onto their orders may be marked up 30% to 40% more because the prices are not being looked at,” says David DeSantis, the Food Cost Dude and inventor of CherryPickPrices.com. “Suppliers sometimes don’t include these seemingly insignificant items on your price list at all.” 

After years of experience as a sales rep, a multi-unit pizza store operator and an Executive MBA, David DeSantis has come up with what he calls the future of food cost management. The software empowers pizza store operators to “cherry-pick” prices across suppliers while providing a platform to communicate with their sales reps and the ability to track inventory without all the complicated frills. The software is accessible to everyone. “If you know how to download and upload a file, you can use Cherry,” DeSantis says. 

Cherry’s mission is to increase transparency and aid purchasing decisions in an honest way. “We’re not here to replace sales reps or automate jobs,” DeSantis notes. “Our mission is to get pizzerias making informed decisions and give suppliers a healthy dose of competition.”

After 32 years in the pizza business, DeSantis says he was ready to put everything he had into the development of Cherry. “I cashed out my share of the Peace, Love, Pizza chain, we sold the house, and the wife went back to work. After three years, Cherry is finally ready for launch, and we are as confident as ever.”  

“The look on pizza operators’ faces when they calculate their first couple of orders is just priceless,” DeSantis adds. Cherry Pick Prices gives the same guarantee as Dave DeSantis did for his pizza: If you’re not happy with it, don’t pay for it. You don’t need to give a credit card number to get started; all you need is some time and determination to get empowered. 

“You need five or six hours to set everything up, which you can do in sections,” DeSantis explains. “We cannot organize your business for you, but we have all the tools to help you do it. There are video tutorials at each step to help you, and, for a small fee, you can hire our concierge service to assist and train you. Plus you get me, the Food Cost Dude, to consult along the way.”

Visit CherryPickPrices.com and start saving today!