SmartMarket: MPP Marketing takes a fresh look at sustainability for pizzeria printing services
Paper to Trees: Marketing with Integrity
One Tree Planted
When we do the right thing, our actions ripple out and touch the lives of many. MPP Marketing Group is honing that sentiment by giving restaurants an opportunity to get involved in a global initiative that is changing the world, by simply doing nothing. Actually, by simply doing something you were going to do anyway—marketing your business.
Paper to Trees is MPP’s fresh-out-of-the-oven sustainability initiative that’s committed to leaving the Earth better than we found it—through reforestation. That’s right; MPP is going green, and just by printing with them, you’ve already joined the party. No extra cost, no extra effort. Simply put, the more marketing materials you print with MPP, the more trees
As pioneers in the foodservice marketing industry, MPP consistently delivers excellence in marketing services and products, as they have for the past 19 years. Top it off with a sustainability program, and you’ll be reaping the benefits of a supercharged marketing campaign while saving the earth—
all at the same time.
The math is fairly straightforward: It takes, on average, 15½ trees to create a ton of paper, and for every ton of paper used by MPP for printing, they will plant 20 new trees. Forget carbon-neutral—you’ll be creating a carbon-positive footprint. Through their partnership with One Tree Planted (onetreeplanted.org), a nonprofit organization that organizes global reforestation projects, MPP will make a donation every time they get a print order. The trees are planted in forest areas that are significantly depleted due to agriculture and wildfires, but you can choose to plant locally as well. One Tree Planted will even organize community planting events right in your neighborhood.
The trickle-down effect of this initiative is legendary, because your next marketing campaign will involve each and every one of your customers in contributing to massive action. In fact, MPP wants to help you educate your customers about how you are managing your carbon footprint by giving you unlimited access to their digital assets. You have the opportunity to put the Paper to Trees logo on your menus and promotional items, add it to your website, and present your commitment to sustainable marketing to the public. MPP will also send you window decals to display once you’ve hit planting milestones, with the number of trees you’ve helped plant—for free.
As consumers, we like to know that we are involved in doing good in the world; that we are a part of something bigger than ourselves. Among a global study led by Nielsen*, 66% of respondents were willing to pay more for products with key sustainability factors. MPP’s Paper to Trees initiative creates this positive cycle effortlessly. The more you print, the more trees get planted, the more customers you attract—and the cycle repeats. This is a winning situation for every party involved—including the Earth.
MPP’s marketing process is done in-house, including design, print, mailing and digital. With more than 19 years in the industry, their knowledgeable and professional team will guide you through each step to create the perfect marketing strategy for your business. This is your opportunity to give back to the Earth, without sacrificing the quality or integrity of your marketing campaign. Call MPP Marketing Group at 866-889-8745 or visit MPPMarketinggroup.com/print-production/environmental/ to grow your business and change the world.
* Source: Nielsen Global Survey of Corporate Social Responsibility, Q1 2015