Hot or Not: Pizza Hut Strives for Hotter Delivery

Pizza Hut spent the last two years developing new technology designed to keep its delivery pizzas hotter and crispier. Will it work?




The system involves the use of a thicker pizza box, crisp sheet inserts, and new delivery pouches designed to keep pizzas 15 degrees hotter.

 

The desire for hot food delivered fast is never going away.

And now with the introduction of third-party delivery companies, even some pizzerias have signed on for the added convenience and labor savings. 

However, one of the biggest complaints with delivery—third-party or traditional—has always been that the food does not arrive hot enough.

In response, Pizza Hut has spent the last two years piecing together a system, which it is confident will finally keep the temperature and crispness of its pizzas where they need to be during delivery and on arrival. 

The system involves the use of a thicker pizza box, crisp sheet inserts, and new delivery pouches designed to keep pizzas 15 degrees hotter.

According to MarketWatch, “There are three layers to the new delivery pouches: the first made out of 3M Thinsulate Insulation, which is commonly used in ski jackets; the second is made out of a PET Aluminum Radiant Barrier that reflects heat and is usually found in astronaut space blankets; and the third is a polyester fiber padding that traps heat and is used in pink insulation in homes.”

To celebrate the arrival of the new hot delivery system, Pizza Hut has designed a limited-edition "Pizza Parka,” which is made from the same materials used in the delivery pouch.

 

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