Domino's CEO Reveals Significant Driver of Sales

This program, started in 2015, has been a significant sales driver for Domino's.




Which marketing program is driving your business?

According to QSR Magazine, Domino’s CEO Patrick Doyle recently reported that Domino’s Piece of the Pie Rewards program, which began in 2015, has been a significant driver of the brand’s sales growth through increased frequency of existing customers. The program allows customers to earn points when they order from anywhere—in-store, online, phone, etc.

There’s no denying that a loyalty program has the ability to drive new and repeat business. The marketing tactic gets a bit more notice when you see companies like Domino’s, Pizza Hut (Hut Rewards) and Papa John’s (Papa Rewards) investing millions into making the program work.

The great thing about being an independent pizzeria is that you can be more creative than the big guys. Instead of a Buy-10-Get-One offer, you can reward loyal customers in really unique ways that the big chains cannot. It’s much easier to manage hundreds or thousands of loyalty members than millions.

Think about pizza parties, free delivery, lunch with “the big cheese” and more. Check out some creative rewards here.

Wondering how to start a loyalty program, or just need some fresh ideas for your existing program? Borrow a few tried-and-true tips from marketing guru Linda Duke here.

Edit Module

Tell us what you think at or email.

Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags

Related Articles

PMQ Visits Tulum, Mexico

PMQ's Daniel Lee Perea explores a Neapolitan pizzeria in Mexico.

Could Khachapuri Be Related to Pizza?

This pizza-like snack shares similarities with pizza.

Is This the Hottest Pizza?

Arkansas pizzeria tops pizza with scorching-hot peppers.

10 Food Trends to Watch in 2018

The Specialty Food Association reveals its food trend predictions.

U.S. Pizza Team's Michael LaMarca Wins Gold At Chinese Pizza Championship

U.S. Pizza Team's Michael LaMarca Wins Gold At Chinese Pizza Championship

Portion PadL Solves Worldwide Problem

Finally cut pizzas into equal slices.

PMQ Samples Vancouver Slices

On a recent trip to Vancouver, B.C., we explored some local pizza.

Holiday Pizza Prizes Up for Grabs

Pizza Hut offers a pizza-themed holiday prize package.

Ordering Pizza Through Slack

Domino's can now be ordered through an online chat on Slack.

Pizza Week at 30 Cincinnati Pizzerias

Who needs Restaurant Week when you can have $8 pizzas during Pizza Week?
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags