New mover marketing should be an integral part of any pizzeria’s marketing strategy
Our Town America explains why you should factor this program into your 2018 marketing budget.
It’s almost that time! 2018 is just around the corner! Below are just a few reasons why you should factor Our Town America’s New Mover Welcoming program into your 2018 marketing budget.
After six years of research and development, Our Town America, the nation’s leading New Mover Marketing program, knows that businesses want to invest intelligently in their marketing. That means paying low set-up costs and affordable monthly rates.
Instead of paying to blanket every address in a ZIP Code, Our Town America Sponsors (clients) only mail to residents who are new to the area, avoiding wasted coverage. Our Town America also controls costs through Budget Billing, a program that allows sponsors to mail new movers only, up to a predefined monthly budget amount. This has been a hit as, according to the U.S. Census Bureau, roughly 40 million Americans move each year.
When these newcomers move into your neighborhood, as a pizza shop owner, you want to reach them before your competitors do. Four decades of Our Town America data shows that the majority of new movers who receive pizzeria gift certificates within their Welcome Package redeem them. This process repeats itself every month, allowing you to gain a steady stream of new movers every month.
So, while both print and digital ads undoubtedly have their advantages, we suggest investing in New Mover Marketing for that exact reason – to reach a new set of impressionable new families each month.
Our Town America’s TruTrak mobile application, which can be used in conjunction with the company’s New Mover Welcoming program, allows you to track customer response and analyze data at the point of sale.
If you own a pizza restaurant, new mover marketing is a great bet for low-cost, effective marketing. There are pizza lovers in every new family in town. Now all that’s left to do is to make them your new loyal customer!