How to turn pasta-making into a crowd-pleasing exhibition

That’s Amore Cheese makes Quattro Formaggi Spaghetti with a giant wheel of Parmigiano-Reggiano—and crowds gather to watch.



 

Melbourne, Australia 

How to Make a Show Out of Making Pasta

Customers love to see a pie fly in the air, but how can you give them a similar kick when preparing their pasta? That’s Amore Cheese in Melbourne found just the right way to impress pasta lovers—by putting on a show with a popular made-to-order entrée. 

The Quattro Formaggi Spaghetti is tossed in three different cheese sauces before being swirled around in a giant wheel of Parmigiano-Reggiano and scraped out along with more cheese. That’s Amore Cheese, which specializes in soft curd Italian products using locally sourced ingredients, has been doing festivals and events since 2009 and has found the “wow factor” of preparing pasta in a wheel to be unparalleled. 

“It was a challenge. No one in Australia had done it before, and we didn’t know what kind of reaction to expect,” says Serena Zen, marketing manager at That’s Amore Cheese. “Well, it was an immediate hit. For the 12 weeks of the Queen Victoria Market, we were the busiest stall amongst 30 food vendors! After we started making the pasta at the Night Market, people started talking about it and sharing thousands of pictures and videos on social media. So many restaurants in Melbourne and other food markets started to make it as well. We can definitely say that we started a trend.”

 

Edit Module

Tell us what you think at or email.

Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags

Related Articles

NRA Show 2017: Best of Show

The PMQ staff reviews some of the best moneymaking products on display at the 2017 National Restaurant Association Show.

Recipe: Pizza Dough Twists from Nutella

Nutella puts a tasty new twist on pizza dough with this deliciously sweet post-meal treat.

Use a customized pizza calendar to sell more pizza every day

With a calendar from Menus for Less, you can provide year-round promotions and coupons to your customers without the expense of direct mail.

New mover marketing should be an integral part of any pizzeria’s marketing strategy

Our Town America explains why you should factor this program into your 2018 marketing budget.

Romans armed with scissors are creating a worldwide pizza sensation

It takes time, but anyone can learn how to make Roman-style pizza at the Roman Pizza Academy.

What’s the best way to prevent pizza peel stick?

Tom “The Dough Doctor” Lehmann says it starts with choosing the right peel dust, but plain flour is not necessarily the best choice.

Chef Bruno’s recipe for Peasant Pasta Soup

This soup recipe, inspired by Mama Bruno herself, takes only about 30 minutes to make!

The rules of engagement: How to build a better relationship with your distributor

If you’re working with half a dozen distributors and pitting them against each other, you’re going about it all wrong, experts say.

When in Rome: Could Roman-style pizza be the next big moneymaker for your restaurant?

This fast-growing style may be the new Neapolitan, taking the U.S. by storm like Caesar’s troops tearing through Gaul.

Pizzaiolo Ali Haider serves love and respect with a side order of cosmopolitan charm

The owner of 786 Degrees is a master of culinary fusion and, in a sense, the living embodiment of pizza’s universal appeal.
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags