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Thanks to a partnership between Snapchat and Foursquare, pizzerias and other restaurants will be able to create targeted geofilters—location-based graphics that overlay photos and videos—to promote their brands to young Snapchat users. Foursquare’s data on 87 million places will lend flexibility to Snapchat’s geofilters, which were formerly limited to much broader spaces. A pizza chain could create a single geofilter for all of its stores or design a specific geofilter for one operation.

Learn how you can cash in on Snapchat geofilters at PMQ.com.

Laugh at Yourself, and Customers Will Laugh With You

Speaking of millennials, they like marketing campaigns that make them laugh—the quirkier, the better, as long as the humor feels authentic to the brand. Get creative and design funny, snarky graphics for your social media. Don’t be afraid to embrace your online haters and even quote from nasty Yelp reviews. If you can laugh at yourself, customers will laugh with you.

See the 4 things we love about Avalanche’s Facebook page at PMQ.com.

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Simple Simon’s Has a New Favorite Color

Simple Simon’s went green this fall, installing colored lights near the entrances of its stores to raise awareness of veterans issues. It was part of the national “Greenlight a Veteran” campaign, which asked businesses and homeowners to “change one light in a visible location in your home or office to green and keep it glowing every day” as a symbol of support.