The Internet's Drooling Over Vinnie's Edible Pizza Box

Vinnie's Pizzeria co-owner Sean Berthiaume has created a pizza box made out of pizza

Leave it to Sean Berthiaume, the mastermind behind the awesome menu chalk boards at Vinnie’s Pizzeria in Brooklyn, to come up with this ingenious little oddity: an edible pizza box.

Berthiaume debuted his pizza box, which is actually made out of more pizza, last week on Twitter, and the Internet has been drooling over it ever since. “Introducing the PIZZA BOX PIZZA,” he tweeted. “A pizza box made entirely out of pizza! No waste, 100% pizza and 100% delicious.”

Jacob Petrera, another Vinnie’s co-owner, told that the idea came about after the partners kept noticing cardboard boxes strewn around the streets and stuffed into trash cans. They were looking for a way to reduce waste, Petrera said, when Berthiaume hit upon his brainstorm. “He was like, 'Let’s just make the box out of pizza.’ It’s all him, he’s the man,” Petrara noted.

Berthiaume gave a similar explanation to and added, “I thought, what if you can make something you can eat every part of?”

So what kind of box do you use to deliver a pizza AND an edible pizza box? Berthiaume hasn’t hit upon that idea yet, so, for now, they’re not actually delivering the pie. However, customers have reportedly flocked into the store for to-go orders, and the partners have been wrapping the pizza and the “box” in tin foil. “We’re selling out every day,” Petrera told

That’s not surprising, considering the online reaction to the pizza box pizza, which Berthiaume described in another tweet as “totally PIEodegradable.” National and local media outlets have covered it, from Time magazine and the Washington Times to Fox News and the Huffington Post.

Check out the article in Time here.


Edit Module

Tell us what you think at or email.

Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags

Related Articles

Beer for Life and German Pizza

New Brewtorium in Austin, Texas, sells German pizza and a beer-for-life program.

Have You Heard of Beach Pizza?

This square pizza started near the shore in the 1940s.

New York Water From Your Tap?

NJ company promises new filtration system will deliver New York-quality water to any city's tap.

Get 25 Free Skewdats from Sacramento Tomato Juice

Extravagant appetizer cocktails can boost sales and your social media presence.

How 786 Degrees Has Almost 800 Positive Yelp Reviews

Ali Haider, owner of 786 Degrees in Los Angeles, talks with Bruce Irving about his passion for pizza and igniting that passion in others.

Chocolate Pizza Dough is Now a Thing

This pizzeria puts chocolate inside its pizza dough, and it's incredible!

New Study Says Pizza Stimulates Productivity

Promises of pizza are a bigger motivator than cash, according to study.

Reese and Mindy Make Everyone Want Pizza

Pizza orders surely went up after Reese Witherspoon posted this photo of her and Mindy Kaling eating pizza on the set of A Wrinkle in Time.

Uproar in Milan Over Healthy Pizza

Michelin-starred chef is making enemies with his whole-grain pizza.

Bulgarian Pizza Plays Hide and Seek

Comic guest blogger "Russian Man" uncovers hidden pizza toppings in Bulgaria in an exclusive report for PMQ.
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags