Here’s how to turn ordinary cheese shakers into moneymakers for your pizzeria
With products from CustomCheeseShakers.com and ForeverLids.com, cheese shakers become marketing must-haves.
In every pizzeria, you are destined to find a cheese shaker. Whether filled with cheese, crushed red pepper or oregano, it’ll be there. The shaker has not seen much advancement over the years, although the pizza restaurant industry is ever-changing. Both CustomCheeseShakers.com and ForeverLids.com believe the time for advancement is now. These two companies are teaming up and revolutionizing the once-ordinary pizzeria necessity. With a passion for shaker evolution, they offer signature products manifesting not only sustainability, but also limitless branding and promotional capacity.
CustomCheeseShakers.com introduces a new concept for branding your pizzeria, while changing ordinary cheese shakers into bold, exciting branding statements. The company can produce a one-color, full-color, or frosted (etched appearance) shaker featuring your pizzeria’s logo. These eight-ounce glass shakers are packed a dozen per box, and each shaker comes with a standard chrome-plated perforated top (although it is suggested that you hop over to foreverlids.com to enhance your custom shaker with a compatible colored shaker top!).
The concept behind CustomCheeseShakers.com was birthed in upstate New York through the vision of Michael Perri, founder of Perri’s Pizzeria, an eight-unit pizzeria chain. Perri recalls, “I was looking for something different, an idea that had multiple branding and marketing avenues. It started as a giveaway on larger orders in addition to traditional tabletop use. The positive feedback was enormous. Customers thought they were the neatest things, and I started retailing them at each of our area locations.” Unlike the standard promotional items in the business that have limitations on branding activity, these shakers offer a variety of uses, making them functional and promotional.
Forever Lids came into being when Charles Salamone, restaurateur and 38-year pizzeria owner, became frustrated with the quality of the classic metal shaker lids. The denting caused by daily use, coupled with the rusting and corrosion caused by the sodium, lactic acid and citric acid found in Parmesan and Romano cheese, proved to be frequent problems. Over his many years in business, Salamone had to keep purchasing replacement lids in order to maintain upstanding appearance and protect customer health. In 2008, he created his first polypropylene plastic lid: the Forever Lid. This lid is not only dent-, rust- and corrosion-free, but it is also dishwasher-safe and guaranteed to fit any six-, eight- or 12-ounce glass or lexan shaker. Manufactured in Rockford, Illinois, Forever Lids are available in multiple colors (including red, orange, yellow, green, blue and black), can be perforated or slotted, and are very inexpensive. To place an order, go to foreverlids.com. You will be glad you did!
Custom Cheese Shakers and Forever Lids are sold separately, but putting these two outstanding products together will change the look and life of your shaker! All nine colors of the six- and eight-ounce Forever Lid tops are compatible with CustomCheeseShakers.com shakers, creating endless possibilities to shake it your way!
Here are three ways to use Custom Cheese Shakers and Forever Lids to enhance your brand and to make your customers’ experience at your restaurant unforgettable:
The Obvious—Replace your ordinary shakers with Custom Cheese Shakers and Forever Lids to make a statement on each one of your tables.
The Perk—Give your customers a Custom Cheese Shaker with a qualifying purchase such as: “Buy 2 large two-topping pizzas and receive a free custom shaker!”
The Catering Statement—Place a filled Custom Cheese Shaker—branded with your pizza restaurant’s logo—at your catering event next to your product, so everyone will know exactly where that delicious food came from!