Liz Barrett offers 5 reasons to raise your prices and 7 ways to get your press release noticed!

If your pizza truly is the best, your prices should reflect it. Are you finally ready to start charging what your pizza is worth?



 

5 Reasons to Raise Your Prices

You’re Worth It. If your pizza is truly the best, your prices should reflect it. You won’t lose as many customers as you think, and the few you do lose will be replaced by those willing to pay more for quality.

Costs Keep Rising. The cost of everything around you is rising. If you don’t raise your prices, you’ll find it harder and harder to cover everyday expenses, including wages.

Growth Isn’t Free. If you want to grow your pizzeria, add new offerings and expand operations, you’ll need more capital. A price increase can help fund these dreams.

You’re Currently Undercharging. You’re probably undercharging for some—if not most—menu items. Average food cost is around 31%. Use an online Cost of Goods Sold calculator to figure out your average.

Customers Expect It. Everyone’s raising prices, not just you. Explain that these changes are necessary to provide the quality of food and service customers have come to expect. Who can argue with that?

TRY THIS!
Run a simple raffle offering a great prize to build your email contact list. Collect names and email addresses for entry.

 

7 Ways to Get Your Press Release Noticed!

  1. Press releases must announce a timely event—a grand opening, new menu, anniversary bash—or the media won’t think it’s newsworthy.
  2. Create a list of publications and editors to target with your release. Choose appropriate editors (food editors, lifestyle editors, etc.) for your news.
  3. To get started, look for online templates that let you plug your info into them. Browsing what others have written will also help you perfect your style.
  4. Editors receive a lot of mail and must skim over it, so put the most important information at the top. Focus on the “who, what, when, where and why” right away.
  5. Include your contact information (email and phone). If an editor is interested in your story, he should be able to contact you immediately.
  6. A press release with a relevant high-resolution photo is more likely to catch an editor’s attention, boosting your chances of getting featured in the publication.
  7. Editors are busy people; if you haven’t heard back from someone in a week or two, it’s perfectly acceptable to send one quick follow-up email.

 

Building a Social Network Community

Social networking reflects a basic human longing for a sense of community. Help create that experience for your social media followers by engaging with them, quickly answering their questions, asking for their feedback and thanking them for their comments. Let your personality and sense of humor show in every post. If you’re just pushing out “sell” messages about your daily specials, your fans will soon get bored and tune you out.

Want more sales and marketing tips? Check out Liz Barrett’s weekly blog, The Pizza Insider (thepizzainsider.pmq.com)!

Edit Module

Tell us what you think at or email.

Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags

Related Articles

Recipe: The Chicken Bacon Ranch Pizza from DeIorio’s

If your customers love ranch dressing and buffalo sauce, you can’t go wrong with this pizza recipe from DeIorio’s.

Playing with fire: Experts offer their top tips for working with wood-fired pizza ovens

From dough preparation to finishing flourishes, a wood-fired oven demands more knowledge and expertise than a modern oven.

As PMQ celebrates its 20th anniversary, we honor the past and look forward to the future in this special oral history.

PMQ’s founders and longtime team members reflect on two decades of progress, pranks, pitfalls and pizza.

Our Town America: Now offering POS integration for ease of use for larger brands

Using a mobile app, pizzeria owners can track who redeems their offers, then follow up with a second offer.

Pizzeria operators can turn heads with signature menu items from Caputo


Leading industry cheese manufacturer Caputo offers custom cheese solutions to inspire application innovation.

Cut waste and excess fat from your pizzas with StitZii box liners

StitZii’s grease-absorbent pizza box liners let pizzeria owners deliver a healthier pizza and protect the environment.

As technology advances and communications platforms keep changing, the pizza business remains a people business

With a phone in every pocket, who would have guessed talking on those phones would become so passe?

Double your pizza production with Marra Forni

The double-mouth oven makes for twice the efficiency and twice the versatility.

Data breaches: A restaurant operator’s worst nightmare

When it comes to protecting your POS data from hackers and thieves, the IRS recommends following these 5 steps.

Boosting traffic to your pizzeria: Does it pay to advertise on Yelp?

Yelp’s a powerful influencer for restaurant customers, but Think Tank users say you can get a better return for your money with another ad strategy.
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags