HBO Series Recruits Pizzerias for Promotion

HBO's Silicon Valley recently delivered pizzas via drone using pizzerias in San Francisco, Los Angeles and New York.




@jeremys

Lucky fans of HBO's Silicon Valley received pizzas delivered by drone during the Season 5 premiere thanks to a promotion that took a month to pull off, according to Eater.com.

Fooji, a company that delivers fan experiences for entertainment companies arranged to have more than 700 pizzas delivered via drone in San Francisco, New York and Los Angeles, using different pizzerias in each city, which included Pizza My Heart, Patxis, and Five Star Pizza, according to the story.

The promotion was created to go along with a fictional app, referred to in the episode, called Sliceline. Instructions from @SiliconHBO on Twitter instructed fans: "To celebrate Pied Piper's acquisition of , tweet + 🍕to claim your free pie. Powered by @gofooji."

Talk about going all out for a promo!

 

Edit Module

Tell us what you think at or email.

Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags

Related Articles

Study Finds Younger Consumers Crave Human Connection

Younger consumers use technology to enhance their social experiences when dining out, according to study.

Update Concerning Romaine Lettuce Scare

Leafy greens producers offer new information that can help restaurants and consumers purchase lettuce after E. coli outbreak.

USPT Member Takes Silver at World Pizza Championship in Parma

Scott Volpe of Fiamme Pizza in Tucson, Arizona, takes the silver medal in Freestyle Acrobatics at the championship event.

Celebrate Earth Day on April 22

Tips for celebrating the planet that gives back so much.

Feel the Power of the 4th: 5 Pizzeria Promotions for Star Wars Day

5 pizzeria promotions for Star Wars Day

Historic Pizzeria to Undergo $1 Million Renovation

Shield's Pizza in Troy, Michigan, will get a facelift, menu overhaul and new partner.

Pizzeria Raises Dough for Autism Awareness Month

Pizza by Pappas in Scranton, PA, is donating half of its profits to support autism charity.

Di Fara Pizzeria Forced to Close Due to Health Code Violations

Domenico DeMarco's beloved pizza shop will likely reopen after corrections are made.

Domino's Adds 150,000 More Delivery Locations

With new Hotspots, Domino's no longer needs a physical address for deliveries.

Bertucci's to Auction Off Remaining Stores

Company files for Chapter 11 Bankruptcy with plans to sell remaining 59 pizzerias.
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags