Walk This Way: A Few Lucky Pizza Hut Customers Will Be Able to Order Pizza with Their Shoes (Story with Video)

Just for kicks, megachain will release 64 pairs of Bluetooth-enabled Pie Tops, mostly to celebrities and athletes.




Pizza Hut took a step in a new direction with its Pie Tops, a pair of sneakers that let users order a pizza with the push of a button.

 

Pizza ordering technology just took another step forward with Pizza Hut’s Pie Tops, a pair of sneakers that allows customers to order a pie with a touch of a button.

But the marketing ploy is just for kicks: The company will only release 64 pairs, mostly to key influencers like celebrities and athletes.

The Bluetooth-enabled high-tops come with a button on the tongue of the shoe. Press the button, and it sends a signal to the Pie Tops ordering app on the user’s phone. The order for a pre-selected pizza is automatically placed. To prevent accidental orders, users can customize the type of press the button responds to—for example, a double-press or a press-and-hold.

“While designed to be light and unobtrusive, the app performs several vital functions,” a Pizza Hut press statement says. “For one, it allows users to select what pizza shows up with each button press. By default, the app is set for a large Supreme pizza, but users can choose from a list of popular specialty pizzas at any time.”

“The app also performs some important checks to ensure there are no mistakes. For example, if a user presses the button while outside the saved default address, the app will ask to confirm location.”

 

Edit Module

Tell us what you think at or email.

Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags

Related Articles

Regulars at California Pizza Kitchen Get 20% Discount on Next Meal Within Seven Days

CPK’s Rewards for Regulars encourages repeat business with generous offer.

5 Ways to Make Your Pizzeria More Memorable

With the right mix of brand assets, marketing tools and service, your pizza restaurant will stand out from the pack.

Oath Craft Pizza is First Chain to Receive Certification by Humane Farm Animal Care

Nonprofit gives seal of approval for Oath Craft’s sweet Italian sausage, bacon and rotisserie chicken.

Pizzas On a Plane! United Airlines’ New Menu Makes Your Deep-Dish Wish Come True

Economy passengers can munch down on a spinach-and-garlic pie from Uno Pizzeria & Grill.

High on Pie: Dispensary Creates Cheese Pizza Laced with Weed

This 6” cheese pie is infused with 125 milligrams of THC, but it’s only for medicinal purposes.

Aloha, Sam Panopolous: Inventor of Hawaiian Pizza Dies at 83

Panopolous and his brothers were experimenting with pizza toppings when they hit upon the idea of tossing in some canned pineapples.

Domino’s by Jetpack: If Iron Man Delivered Pizza, It Might Look Something Like This

Domino’s St. Maarten pulls off a superhero-style delivery in the Caribbean. (With Video)

After Urgent Plea, Owner of a Struggling Pizzeria Has More Business Than He Can Handle

Craig Boncler of Sicily Pizza & Pasta needed to boost business to pay for his three sons’ insulin treatments, and the public response was overwhelming.

American Pizzaioli Claim New Guinness World Record with Pizza Stretching 1.3 Miles

Pizzaioli gathered to build the world’s longest pizza in Fontana, California.

Johns Hopkins University Releases New Handbook to Help Restaurants Start a Meatless Monday Campaign (With Video)

The Meatless Monday Restaurant Implementation Guide provides strategies for successful execution and promotion.
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags