Walk This Way: A Few Lucky Pizza Hut Customers Will Be Able to Order Pizza with Their Shoes (Story with Video)
Just for kicks, megachain will release 64 pairs of Bluetooth-enabled Pie Tops, mostly to celebrities and athletes.
Pizza Hut took a step in a new direction with its Pie Tops, a pair of sneakers that let users order a pizza with the push of a button.
Pizza ordering technology just took another step forward with Pizza Hut’s Pie Tops, a pair of sneakers that allows customers to order a pie with a touch of a button.
But the marketing ploy is just for kicks: The company will only release 64 pairs, mostly to key influencers like celebrities and athletes.
The Bluetooth-enabled high-tops come with a button on the tongue of the shoe. Press the button, and it sends a signal to the Pie Tops ordering app on the user’s phone. The order for a pre-selected pizza is automatically placed. To prevent accidental orders, users can customize the type of press the button responds to—for example, a double-press or a press-and-hold.
“While designed to be light and unobtrusive, the app performs several vital functions,” a Pizza Hut press statement says. “For one, it allows users to select what pizza shows up with each button press. By default, the app is set for a large Supreme pizza, but users can choose from a list of popular specialty pizzas at any time.”
“The app also performs some important checks to ensure there are no mistakes. For example, if a user presses the button while outside the saved default address, the app will ask to confirm location.”