No one likes Tax Day, except maybe Uncle Sam. April 15 falls on a Saturday this year, so turn it into a pizza party and offer special tax-day savings to help ease the sting of that extra bill.

• Feature a special $10.40 promotional menu or bundle.

• Give a 15% discount to anyone decked out in their most patriotic colors.

• Create tax-themed menu items to celebrate the day, such as a “Breadstick It to the Man” appetizer or an “Uncle Sam Eats Pineapple Pizza” specialty pie.

• Offer special deals or bundles to tax preparers and encourage them to bring their families in to celebrate the end of tax season.

 

Hug the Planet: 3 Ideas for Honoring Earth Day

April 22 is Earth Day, and it’s the perfect opportunity to show how you support a sustainable planet.

• Arrange a cleanup event or tree planting at a local park and invite customers to join you and your staff, with a pizza party to follow.

• Invite a sustainability expert to come in and explain small changes you can make to help lower costs while also helping to reduce your carbon footprint.

• Create a special Earth Day menu with locally sourced foods and beverages.

 

4 Ways to Spoil Moms on Mother’s Day

Mother’s Day is the biggest dining-out day of the year. It’s also a time for families of all sizes to come together and celebrate Mom. There’s no better day to promote a visit to your pizzeria for the world’s most sharable meal. But don’t just assume that Mom and the family will come to your pizzeria. You’ve got to make it a special day!

• Create (and heavily promote) a special menu with items mothers will love—a special salad, a mom-inspired pizza and a light dessert, such as strawberry shortcake.

• Spoil Mom when she arrives by offering her a glass of bubbly or a flower. It’s her special day, and she’ll remember it all year if you make it a good one for her.

• Try to customize the experience to your demographic. A 25-year-old new mom doesn’t celebrate Mother’s Day the same way a grandmother celebrates it. Educate your staff to know the difference and customize the experience to each.

• Offer a bounce-back promotion to families who do come in—some for the first time. You’ll want them to return, so provide an incentive, such as a free $10 gift card for Mom to use within the next 30 days.

 

Quick Promo Tip:

Seeking new customers? Place a coupon or ad on the back of your local grocer’s receipt. Everyone buys groceries, giving you a bigger chance of getting noticed by new customers not already on your radar.