Hospitality Mints: The small gesture that makes a huge difference

Studies show that wait staff tips can rise up to 20% when guests are given a complimentary mint at the end of the meal.



 

Are first impressions as important as last impressions? In the restaurant business, a customer’s last impression will determine what kind of tip they give their server, what kind of review they will post online and what they will tell their friends and family about your restaurant. Hospitality Mints has found people tend to respond favorably when given something and that a small gesture, such as giving free mints with the check, can go a long way. Studies have found that wait staff tips can rise up to 20% when guests are given a mint! In addition to benefiting the wait staff, mints boost the overall guest experience and loyalty. Sixty-nine percent of guests offered a branded mint think more highly of the restaurant, and 61% are more likely to return to the restaurant.

Custom-wrapped mints also provide an effective marketing vehicle. The wrapper enables restaurants to not only promote their brand but also communicate specific messaging to their customers, enticing them to sign up for an e-club, take advantage of special offers or get them to download an app. Hospitality Mints also estimates that 50% of customers take the mint off premise, which means extra impressions for your brand! Whether they enjoy the mint later or hand it to a friend, customers are promoting your brand and delivering an implicit message that your pizzeria values  its customers. 

Custom mints are extremely versatile and easy to execute within your operation.  The recommended best practice is to have your wait staff pass out the mints with the guest check. Alternatively, drivers can hand the mints to the customers upon delivery. Other ways include putting them in a bowl at the host stand, stapling them to the delivery order receipt or placing them in a bag that includes silverware, spices and other items.

Ninety percent of customers notice a custom-wrapped mint and say it provides a positive and strong impression of the establishment, according to a Marriner Marketing Study. So what are you waiting for? Hospitality Mints has over 40 years of experience manufacturing a wide variety of high-quality mints and candies, including hard, soft, chocolate-coated, jelly-filled and more. All products are proudly made in the USA. 

Incorporating mints into your business is an easy way to enhance the guest experience, increase repeat business and promote your brand. To find out more, visit HospitalityMints.com or call 1-800-334-5181.

Edit Module

Tell us what you think at or email.

Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags

Related Articles

Recipe of the Month: Roasted Cauliflower and Prosciutto Pizza

Polly-O crafts a flavorful treat with this pie featuring roasted cauliflower, prosciutto, garlic and Parmesan

Pizza Without Borders - Competition Heats Up in the Eastern Bloc

As more pizza competitions and associations pop up in Russia, Bulgaria and Poland, the quality of pizza and prestige of the pizzaiolo continues to rise.

The Chef's Corner: Scott Wiener Q&A

PMQ test chef Brian Hernandez discusses the ins and outs of Scott Wiener's pizza tours, his experience with the pizza industry, and what's next for the pizza-crazed entrepreneur.

From the Editor - A New Year and a New Look For PMQ

This month we focus on the explosive growth of Artichoke Basille and roll out a new look for the magazine!

Product Spotlight: January-February 2018

Dough trays, tomato strips, yeast, menus, ovens and more.

Extra! Extra! Read all about the Pizza Press, a unique fast-casual chain in Southern California

At the Pizza Press, pizza makers are the “editors” and customers get to “publish” the pie of their choice.

Take a hike: How to cope with a higher minimum wage

A pizzeria owner in Washington state offers a four-pronged strategy for staying profitable in an era of rising labor costs.

10 tips for adding a take-and-bake option

Tom “The Dough Doctor” Lehmann walks you through the steps for modifying your dough formula and procedure.

All ‘Choked Up: How a couple of East Village pizza guys became Food Network stars

Artichoke Basille’s has boomed from a shoebox-size Manhattan underdog to a 12-store media magnet—and now sets its sights on franchising.

Get off to a successful start in 2018 with a social media calendar

Social media success hinges on knowing what you’re going to post and studying the data to improve your content every day
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags