Are you losing market share to the big chains in your area? Restaurant consultant Aaron Allen says it comes down to one word: technology. “A closer look at 2015’s sales figures shows that, while pizza might have been the year’s most photographed food item on Instagram, the pizza players with the widest smiles are the executives at tech-savvy chains,” Allen writes, in a LinkedIn post titled, “How Tech Is Killing Off Independent Pizzerias.” He adds, “Technology is killing off independent pizzerias … at the rate of roughly 2,549 locations per year (in 2015 alone).” Online ordering and mobile-friendly websites are major culprits. And if independents keep lagging behind on these technologies, they may never catch up.
Here’s why you MUST make it easier for guests to order your pizza.
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