How to build a pizza empire—without building more pizzerias

The 24/7 Pizza Box serves the perfect slice of your pizza with the convenience of a vending machine.




Looking to increase pizza sales? Try selling your pizza in a vending machine. That’s right. The 24/7 Pizza Box will reheat and serve your pizza in just three minutes.

The machine’s design meets recent shifts in the behavior and expectations of today’s pizza consumer. According to PMQ Pizza Magazine’s 2016 Pizza Power Report, consumers prefer premium pizza, and true to today’s always­connected generation, they want it as quickly as possible.

Enter the 24/7 Pizza Box, where the perfect slice of pizza is—inside the box. Lynnie Cook, CEO of 24/7 Pizza Box, is not humble about the potential of the machine. “It’s a game-­changer,” he says. “It can cook and vend up to 100 slices in an hour.” But that’s not the real story, Cook notes. “This has massive potential for operators. Pizza ovens sit empty if no one’s placing an order. That’s wasted capacity—and missed opportunity.”

With 24/7 Pizza Box, operators can bake pizzas during off hours, package slices for individual sale into patented cartridges, and stock their machines. Inside, a proprietary conveyor oven cooks each slice to perfection, on­ demand. “No microwaves here,” Cook adds.

 

The Numbers

Nick Melone owns four Il Panificio pizzerias in Sarasota, Florida, and he’s done the math. “It takes $300,000 to $500,000 to expand capacity by opening a new pizzeria,” he says. “With the 24/7 Pizza Box, we’re talking an investment less than 10% of that, and we can move the box to any location. That’s huge.”

According to Cook, “A machine costs about $30,000. In five years, operators could easily net over $70,000 in additional profit after expenses.”

Cook notes that the machine fits any location, including college dorms, hospital waiting rooms, office buildings, car dealerships—the list is endless.

 

Beyond Revenue

The 24/7 Pizza Box technology offers a number of benefits, but the easiest to miss is arguably its most important: brand awareness. The pizzeria can brand the entire experience, from the custom signage on the machine to the advertising on the 32­” touch screen. The machine is WiFi enabled, providing an operator with real-time sales and inventory data, as well as ways to connect with consumers after the purchase through emails and coupons.

“The vending machine becomes an extension of the brand—and the restaurant itself,” Cook adds. Surprising potential, yet just what you’d expect from a machine that bills itself as “The World’s Smallest Pizzeria.”

 

Edit Module

Tell us what you think at or email.

Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags

Related Articles

Should You Be Buying New Equipment Before the Tax Year Ends?

Mike Rassmussen breaks down the do's and don'ts of equipment purchases prior to December 31.

Chef's Corner | Shawn Randazzo Explains His Philosophy Behind Detroit-Style Pizza

Shawn Randazzo, master of the Motor City pizza, teaches you all you need to know about Detroit-style pies so you don’t have to hear it through the grapevine.

December 2018: The 2019 Pizza Power Report and more!

Detroit-style pizza, cheese trends, chicken wings and more marketing tips.

Quick-Fire Questions with The Dough Doctor

Tom “The Dough Doctor” Lehmann provides rapid-fire responses to operators’ minor dilemmas.

Make Your Wing Sales Soar With These Insights From Operators

Chefs report on the hottest flavor trends and innovative cooking techniques for pizza’s best companion: the chicken wing.

The Best Local Marketing to Find You Long-Term Pizza Customers

What cheese trends are taking off in restaurants across the country? Experts and operators weigh in.

Your restaurant should be making the most out of your cheese choices.

Detroit-Style Is Motown's Favorite Pizza

Airy dough, crispy crust and signature caramelized cheese makes Detroit-style pizza an instant winner on any pizza lover’s list.

The 2019 Pizza Power Report: A State-of-the-Industry Analysis

To stay competitive in the pizza business in 2019, independents will have to meet customers’ growing demand for speed, customization, delivery and convenience.

How to make the most of your mozz

A staple at every pizzeria, mozzarella shines for its versatility in everything from apps and salads to pizza and pasta.
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags