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How pizza became a growth stock

The secret? The Domino’s CEO cites a mea culpa ad campaign, digital delivery and unlikely new markets



wsj.com

In this in-depth interview with Domino's CEO Patrick Doyle, the newsmaker discusses the impact of Federally mandated menu regulation on his restaurants and the pizza industry.

Reporting in wsj.com Stephen Moore gets this response from Doyle: “How do we list the calorie content of our pizzas on a menu when we have 34 million different variations of pizza?” The new menu labeling law, a creation of the Affordable Care Act, could require his company to do just that. Doyle adds that Domino's already does an online calorie calculator for every possible pizza order and that his companmy tries to be very "nutritious-conscious."

Read more about the Domino's kingpin's views on menu labeling and the keys to his company's recent success as a growth stock.

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