Edit ModuleShow Tags

The 4 Key Benefits of Online Ordering for Pizzerias

Online ordering is no longer just an option for pizza restaurants. It's a must. Here's why.



Research shows that online ordering boosts check averages for pizzerias significantly.

The digital era has completely changed the brick-and-mortar landscape, and because of the growing e-commerce industry, brick-and-mortars are asking the question: How do we survive? Staying abreast of customer trends and buying patterns is critical for survival.

Importantly, over the last decade the point of purchase has evolved. This means customers aren’t just buying in-store, they are buying on their phone, at their computer, or on their tablet. By offering online ordering you are enabling customers to place orders on their time.

Here are the four key benefits of offering online ordering for pizzeria owners and other restaurateurs:

Increased Customer Satisfaction. The price of expectation is high. And according to NPD Group, more delivery orders will soon be placed online than over the phone, and QSR Web found that digital restaurant ordering is growing 300 percent faster than dine-in traffic. By offering online ordering, your business is catering to the convenience generation and deepening customer relationships.

New Revenue Stream. Boost sales by introducing a new stream of revenue into your pizza business. By offering the convenience of online ordering, you can usher in additional sales that you wouldn’t normally capture. A new demographic of customers, who may not otherwise visit your establishment, can contribute to your revenue. And this can quickly become a huge source of revenue. For example, online ordering now makes up 45 percent of Domino’s Pizza’s sales in America.

Bigger Check Size. Pizza Sales reports that the average online pizza order is 18% higher than orders by phone. Average online check sizes are generally higher than in-store check sizes because online websites can personalize their upselling and cross-selling items to ensure that shoppers' online baskets are full. Also, when consumers purchase from a person, some psychologists say this makes them purchase less, out of guilt or fear of being judged.

Improved Efficiency. Ordering online improves operational efficiency by effectively eliminating order error. By giving total control to the consumer to place an order, you can streamline your pizzeria's operations and increase throughput. It also helps to cut down on wait times, and by implementing a Self-Service Kiosk you can make take-out simple and quick for your customers.

Edit Module

Tell us what you think at or email.

Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags

Related Articles

Revel Introduces Point of Sale Solution Designed Specifically for Pizzeria Owners

Revel's tailored solution uses best practices gleaned from hundreds of pizzeria implementations.

Baking and Pastries Are On-Trend in Upcoming HostMilan Event

This year's event focuses on respect for tradition and new customer habits.

Pizza Forum to Live-Bake Pies in Five Unique Ovens at Culinary Center

Premier event to feature best-in-class equipment, ingredients, instruction, and presentations.

NRA Show Announces Technomic’s Session During 100th Anniversary Show

Session to highlight future of industry, winning restaurant concepts & latest in acquisitions and financial trends.

Get Perfect Hummus – Day-In-Day-Out with Robot Coupe Hummus Machine

Blixer 10 saves time and produces exact consistency of hummus every day.

Professional Catering Takes Center Stage at Host Milano

HostMilano 2019 will feature more than 1,500 buyers from 80 countries.

Under One Roof: the Pizza Industry's Most Celebrated Chefs

Pizza University & Culinary Arts Center offers the most comprehensive pizza-making and business operation classes in the industry.

Sofo Foods Hosts Signature Showcase in Toledo April 29

U.S. Pizza Team will host qualifying trials to be broadcast live on ESPN3.

Why Customers Might Be Suspicious of Your Loyalty Program

A Harris Poll survey suggests a majority of consumers don't want you to collect their personal information.

New Hot Rocks Oven Helps Solve Pizzeria Labor Shortage and Increases Revenue

The Picard Ovens technology has drawn attention from chains like Mellow Mushroom and Home Run Inn.
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags