Idea Zone: Peel-A-Deal Offers Win-Win Fundraising Opportunities for Pizzeria Owners

This unique peel-off coupon card lets pizzerias partner with local schools and nonprofits while increasing pizza sales and customer loyalty.




 

How many times a year are you approached by a school, church, youth sports association, or other fundraising group wanting money for this or that? Community involvement is a necessary part of running a successful business, and for over 19 years now there has been a way to do it that’s both hassle-free and profitable!

The solution is Peel-A-Deal, a unique fundraiser peel-off coupon card. The cards let pizzerias partner with local schools and non-profits while increasing pizza sales and customer loyalty. The idea is simple: The pizzeria purchases custom-designed cards from Peel-a-Deal (Vision Marketing, Inc.) and either sells or gives them to schools, churches, soccer teams, and other groups in their area, who then turn around and sell them for a fee.

Peel-A-Deal cards are typically sold to schools and groups on a 2-3 week consignment basis. For example, if a school has 200 children participating and each child sells five cards for $10, the profit is $10,000. If the pizzeria charges $4 per card and gives the school the other $6, the profit for the school is $6,000, and the pizzeria gets $4,000. Schools love this program because they can quickly raise a lot of money with no risk, as they return all unsold cards to the pizzeria. Pizzerias love it because they make money on every card sold and from the coupons redeemed, while establishing new loyal customers. The card is used by the customer as a savings card and pays for itself after a few uses. The savings coupons are on the back, and customers peel them off and turn them in with their purchase. The coupons have an adhesive back and can stick right on a cash register receipt, thus providing easy coupon redemption and tracking for the pizzeria. 

Many pizzerias have significantly increased their sales while supporting their local communities by offering Peel-A-Deal fundraising programs. They advertise the programs on box toppers, table toppers, at the register, and in local advertisements. One pizza franchise sold 11,000 cards in less than six months, earning a “prepaid” income of $55,000 (at a profit of $5 per card). 

Vision Marketing, Inc. can supply you with all the tools to run a successful fundraising program. They will help you design a customized card for your pizzeria and consult with you on how to market it to nonprofit groups in your area. For more information, visit peeladeal.com or contact Vision Marketing, Inc. at 877-563-5654.

Edit Module

Tell us what you think at or email.

Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags

Related Articles

Chef's Corner: Leah Scurto - Rosemary Sicilian Grandma Pie

Chef Leah Scurto shares the secret to her victory at the 2018 West Coast U.S. Pizza Cup with the Rosemary Sicilian Grandma Pie.

Pizza Without Borders: Italy’s Polyamorous Affair With Specialty Flour

Pizza makers try to find a way to make themselves unique in the market

Recipe of the Month—Khachapuri Stuffed Bread With Mozzarella, Feta Cheese and Baked Egg

This overseas treat can wow your customers, featuring Saputo Premium Gold Mozzarella

SmartMarket: MPP Marketing takes a fresh look at sustainability for pizzeria printing services

Paper to Trees: Marketing with Integrity

Make the most of your meats

Chefs and operators weigh in on the most in-demand Italian meats of the moment.

SmartMarket: Operators Turn Heads With Signature Menu Items from Caputo

Leading industry cheese manufacturer Caputo Cheese in Melrose Park, IL, offers custom cheese solutions to inspire innovation.

How gift cards can help your store give the gift of pizza—and make a little money in the process

Gift cards provide a plethora of marketing opportunities, especially around the bustling holiday season.

Celebrate National Pizza Month with this art from our readers

For National Pizza Month, we here at PMQ wanted to engage our readers’ creativity, and what better way to do so than letting them create our National Pizza Month cover art?

Chicago is my kind of town

PMQ's managing editor expounds upon his experiences with Chicago-style pizza and what you can look forward to in the October issue of PMQ Pizza Magazine.

Keep your thin crust from becoming tough and chewy

The Dough Doctor offers a few tips on how to keep your crust crisp.
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags