Idea Zone: Peel-A-Deal Offers Win-Win Fundraising Opportunities for Pizzeria Owners

This unique peel-off coupon card lets pizzerias partner with local schools and nonprofits while increasing pizza sales and customer loyalty.




 

How many times a year are you approached by a school, church, youth sports association, or other fundraising group wanting money for this or that? Community involvement is a necessary part of running a successful business, and for over 19 years now there has been a way to do it that’s both hassle-free and profitable!

The solution is Peel-A-Deal, a unique fundraiser peel-off coupon card. The cards let pizzerias partner with local schools and non-profits while increasing pizza sales and customer loyalty. The idea is simple: The pizzeria purchases custom-designed cards from Peel-a-Deal (Vision Marketing, Inc.) and either sells or gives them to schools, churches, soccer teams, and other groups in their area, who then turn around and sell them for a fee.

Peel-A-Deal cards are typically sold to schools and groups on a 2-3 week consignment basis. For example, if a school has 200 children participating and each child sells five cards for $10, the profit is $10,000. If the pizzeria charges $4 per card and gives the school the other $6, the profit for the school is $6,000, and the pizzeria gets $4,000. Schools love this program because they can quickly raise a lot of money with no risk, as they return all unsold cards to the pizzeria. Pizzerias love it because they make money on every card sold and from the coupons redeemed, while establishing new loyal customers. The card is used by the customer as a savings card and pays for itself after a few uses. The savings coupons are on the back, and customers peel them off and turn them in with their purchase. The coupons have an adhesive back and can stick right on a cash register receipt, thus providing easy coupon redemption and tracking for the pizzeria. 

Many pizzerias have significantly increased their sales while supporting their local communities by offering Peel-A-Deal fundraising programs. They advertise the programs on box toppers, table toppers, at the register, and in local advertisements. One pizza franchise sold 11,000 cards in less than six months, earning a “prepaid” income of $55,000 (at a profit of $5 per card). 

Vision Marketing, Inc. can supply you with all the tools to run a successful fundraising program. They will help you design a customized card for your pizzeria and consult with you on how to market it to nonprofit groups in your area. For more information, visit peeladeal.com or contact Vision Marketing, Inc. at 877-563-5654.

Edit Module

Tell us what you think at or email.

Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags

Related Articles

Idea Zone: This Symbiotic Relationship With Hotels Is Key

Idea Zone: Ditch the Norm and Never Miss an Order Again

Sweden Goes Gourmet But Remains Loyal to Its First Love: Kebab Pizza

PMQ International Correspondent Missy Green takes on the tasty treat of Swedish kebab pizzas

Old World Asiago Chicken Pizza

Escalon serves up a recipe for a signature pizza featuring rotisserie chicken, Asiago cheese, caramelized onions and fresh sage.

The secrets of effective dough docking

According to Tom “The Dough Doctor” Lehmann, docking helps control bubbling in your pizza dough, but only if you do it correctly.

California Dreamin’: How Golden State pizza chefs used fresh, local and seasonal ingredients to develop a pizza style that has spread across the country

Experts break down their approaches to crafting healthier, flavor-packed West Coast pies.

Wonder Women: Beyonce says girls ‘run the world,’ so it’s high time that pizzerias learned how to market to them

Seven female millennials talk about what they’re looking for in a restaurant experience—and what they hate.

Idea Zone: DoughSafe Doughbox Bags Will Cut Your Costs for Maintaining Clean Dough Boxes

This dough box hack saves time, money and employee grief.

Idea Zone: Pinsa is Revolutionary in Flavor, Texture and Shape

Corrado di Marco developed the perfect blend of GMO-free flours to create a product that’s crisp on the outside, moist on the inside and low in gluten.

Re-energize your pizza brand with these 10 summertime promotions and marketing strategies

Ready to heat up your pizzeria’s summer sales? Pack in the crowds with dough-making classes, summer sampler specials, pet-friendly events and more!
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags