Domino’s by Jetpack: If Iron Man Delivered Pizza, It Might Look Something Like This

Domino’s St. Maarten pulls off a superhero-style delivery in the Caribbean. (With Video)

A Domino’s franchisee in Phillipsburg, St. Maarten surprised his fellow executives with a spectacular over-the-water delivery via jetpack. (Scroll down for video footage of the delivery.)

Richard Hazel


A group of Domino’s Pizza executives had the pizza experience of a lifetime during a corporate meeting in Philipsburg, Saint Maarten, when local franchisee John Caputo arranged for a surprise delivery by jetpack.

Domino’s St. Maarten has previously delivered pies via helicopter, crane and Winair. In its latest stunt, a “driver” strapped on a jet pack and flew pies to Ritch Allison, the president of Domino’s International, and several other company executives.

More than 100 Domino’s regional Master Franchisees, sponsors and invited guests were attending a Domino’s Presidents meeting last week when the epic delivery—carried out by Sea Fun Water Sports on Kimsha Beach—took place during a Cultural Day outing on the water, according to Caputo. Recipients of the delivery included Allison, Brian Trier, executive vice president of the Americas Region, and Fredric Lund, vice president of international development.

Flying above the water, the “driver” hovered some 50 feet in the air before dropping off the pies on a pair of chartered catamarans, where the Domino’s corporate executives waited and watched in amazement. “After successfully handing the first pizza to Ritch Allison, he delivered the other two to the vice presidents, who looked on in awe, as none had any idea of what was about to happen nor had ever seen anything like this,” Caputo told PMQ.

Hundreds of onlookers watched as the jetpack-equipped driver performed Iron Man-like stunts, diving in and out of the water and twisting about in his blue-and-white, LED-illuminated Domino’s jersey. “When everyone saw the tall streams of water heading our way, it quickly grabbed their attention,” Caputo said. “As he drew closer, it was quickly apparent that he was holding pizzas, and this really blew everyone away after a fantastic afternoon on the water. To see the faces of those on board when the pizzas were handed over was a memory I know I will never forget.”

Caputo has earned renown and press coverage for his attention-grabbing delivery stunts. “We had previously set a record by delivering to eight countries/islands from one location, all in under 46 minutes—two by car, one by boat and five by airplane,” Caputo told PMQ. “We’ve delivered a pizza on stage—swinging a driver over by crane—during an Akon concert attended by 10,000 people. It all started with some April’s Fools Day jokes about delivery by helicopter to beat the island’s bad traffic. We then started making them a reality.”

What’s next on Caputo’s delivery schedule? “I want to deliver to outer space,” he said. “We’ll see.”


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