Edit ModuleShow Tags

It’s time to rediscover your inner nerd, pizza people

Some of the best pizza marketing strategies come from unapologetic nerds who build promotions around their passions



Totally '80s Pizza - via Facebook

 

I’m what you’d call a nerdling. Not a fully credentialed nerd, more a half-nerd who never earned his glasses. As a child, I got off to a good start—I read comics religiously, starting with kid-friendly DC and moving onto the edgier Marvel fare, wherein I witnessed the shocking death of Spiderman’s girlfriend (I didn’t really believe it until the next issue came out, and OH, MY GOD, GWEN’S REALLY DEAD!) and saw Captain Marvel tripping on acid while fighting the Watcher (hey, it wasn’t Mar-Vell’s idea—blame it on his hipster sidekick, Rick Jones, but, um…it’s a long, nerdy story, never mind).

By my teen years, my interests shifted to girls, cigarettes and the bourbon hidden in my dad’s closet. Some part of me still loved comics, but that part could get me killed in dodgeball games, so I buried it along with my fondness for “Billy, Don’t Be a Hero.” Forty years later, I have rediscovered my inner nerd, not because it’s now ironically cool to be nerdy, but because I’m middle-aged and don’t care what people think anymore. I’ve revisited all of my favorite comics through trade paperbacks and found new ones that I love. Marvel action figures peer down at me from a bookshelf in my living room, and poster-sized covers of Silver Age comics adorn my walls.

Rediscovering your inner nerd isn’t a bad idea for pizzeria operators. Some of the most engaging themes and marketing strategies I’ve seen come from unapologetic nerds at places like Totally 80s Pizza in Fort Collins, Colorado (see Moneymakers, page 22), Galactic Pizza in Minneapolis (where every delivery driver is a caped crusader) and Smoking Monkey Pizza in Renton, Washington (see Stuff We Love, page 14). Most of us, deep down inside, are nerds anyway, even if we still try to act cool (with varying degrees of success).

When developing your next promotion or launching a new concept, think about what you truly love (besides pizza), what makes you happy and engages your attention, even if it’s a guilty pleasure like ABBA tunes or reality TV. Chances are, many customers share those interests. Indulge your inner nerd, and see where your imagination takes you. It’s good for the soul, and it could be good for business, too.

 

Edit Module

Tell us what you think at or email.

Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags

Related Articles

Eight Ways to Jump-Start Spring Sales

From Easter through Mother’s Day, here are 8 ways to ring in the spring with seasonal flings and give your sales a jump start.

Tips from the Team: Serving Up the Suds

Sean Dempsey explains how to pour on the profits by adding craft beers to your operation.

Preventing the Pita Effect in Par-Baked Pizzas

Par-baked crusts offer some time-saving advantages, but keep these tips in mind to prevent the formation of pockets.

Old-School vs. Online Marketing: Getting the Best Out of Both

From flyers to Google Ads, Think Tankers share tips and tricks for marketing your pizzeria.

2019: Already a Year to Remember

The U.S. Pizza Team shines on ESPN3

Product Spotlight-March 2019

Maintain a Good Relationship With Your Oven to Avoid Later Heartache

Buying an oven is like getting married—weigh the pros and cons carefully before rushing into a long-term commitment.

Milwaukee-Style Pizza Offers Up Great Options for Pizza & Beer Pairing

You can’t go to Milwaukee and not drink beer. Fortunately, Milwaukee-style pizza was designed with beer drinkers in mind.

Paying Your Pizzeria's Employees Well Can Yield Big Dividends

Derrick Tung, owner of Paulie Gee’s Logan Square in Chicago, details his innovative approach to paying and incentivizing employees—and why his opening night was such a stinker.

Adding Deli Sandwiches Can Kick Up Your Pizzeria's Sales

Thinking of adding a deli component to your pizzeria? These two creative operators explain how sandwich success has kept their pizza businesses booming.
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags