This Week in Pizza | July 12, 2017

Learn how demographics research can help unleash your profit-making potential at PMQ.com.




PMQ, Inc. The pizza industry's #1 business media source.
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What you don’t know about the demographics of your target area can hurt you. The more you know, on the other hand, the more money you can make. A former director of marketing for Marco’s Pizza delves into the nuts and bolts of demographic research to help you sell more pizza.

Learn how demographics research can help unleash your profit-making potential at PMQ.com.

 
 

Chef Brian Duffy: Some Things Should Be Non-Negotiable

Chef Brian Duffy of Spike TV’s “Bar Rescue” talked to PMQ recently about NNUTSS, or Non-Negotiable, Unalterable Terms, Systems and Standards—the rules that help build a consistent image and maintain a company culture.

Watch our video interview with Duffy and get his three tips for restaurant success.

 
 

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Increase Your Pizza Sales with Shared Direct Mail (Sponsored)

Mspark’s direct-mail campaigns will deliver measurable results and positive ROI for your pizza business. How can we be so sure? One local pizza shop was able to increase its sales by 59% after a single mailing and gain 150 new customers. Another Mspark client got back $5 for every $1 they spent on their campaign!

Special for PMQ readers: Buy 3, Get 1 Free Wrap Mailing.

 
 

Ugi’s Pizza Insults Its Customers—and They Love It

Call it the Don Rickles of pizza chains. Along with dirt-cheap food, Ugi’s Pizza in Buenos Aires has a reputation for calling its customers “morons” (and worse) and pelting them with X-rated insults. Yet the company has thrived and built a fiercely loyal fan base.

Read about how getting down in the gutter has helped Ugi’s sales soar.

 
 
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