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Michael Hildreth gets paid to listen to heavy metal music all day—and he’s so good at it, he says he’s boosted his employer’s profits by 40%. Hildreth has become locally famous for his headbanging, foot-stomping theatrics outside a Papa Murphy’s Pizza store in South Arlington, Texas, scoring TV news coverage and racking up more than 4,000 Facebook followers. But it wasn’t supposed to be a fun gig. According to Hildreth, it started out as punishment for repeatedly showing up late for work.

Watch video of the Sign Slayer’s headbanging antics at PMQ.com.

How to Combat Negative Reviews

Sure, you want to give that customer a piece of your mind for his negative review on Yelp. And yes, it will feel good, at least for a moment. But it won’t look good to other customers, and you might just be missing out on some hard truths about your business. According to marketing consultant Bruce Irving, your best reaction would be swift but polite and thoughtful, not defensive. Simply thank him for the feedback and promise to look into it further.

Irving offers more strategies for getting positive results from negative feedback at PMQ.com.

Prosciutto Gorgonzola Old World Pizza
(Sponsored)

This classically Italian, yet modern pizza recipe combines rich mozzarella with flavorful Gorgonzola. With the crust baked until golden and layers of thinly sliced prosciutto, it’s a spin on a classic Italian pizza recipe your customers will love.

Explore other pizza recipes and more on Escalon’s website.

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A Pizza Box That Gets People Talking (Sponsored)

Spotlighted on ABC’s Shark Tank, Ecovention’s flagship GreenBox product is a multifunctional, eco-friendly pizza box that transforms into four sturdy plates and a compact storage container for leftovers. It completely eliminates the need for wasteful materials, such as plastic wrap, aluminum foil, disposable plates and more. These innovative designs get people talking!

Want to be part of the conversation? Click here to watch a demo video.

Firefighters Storm Into Fondi’s Pizzeria, But There’s No Fire

Fondi Pizzeria will be overrun by firefighters next month, but in the best possible way. The Gig Harbor, Washington, shop will host a fire department takeover, raising money for a team that will compete in the Scott Firefighter Stairclimb in Seattle for the benefit of the Leukemia and Lymphoma Society. Participating customers will print a coupon from the fire department’s Facebook page, then present it when they receive the check for their meal on the night of the promo. The coupon earmarks 20% of their payment to the cause.