Super Bowl Sunday is one of the biggest pizza days of the year. Get game day-ready with these promotional tips!

1 Offer a discount for preordering game-day pizzas at least three days in advance. This will encourage planning ahead and help you schedule your staff.

2 Send one free pizza with every five pizzas ordered. Super Bowl is a party day, so a six-for-the-price-of-one special could help boost your ticket average.

3 Throw a Super Bowl party at your pizzeria with all-you-can-eat pizza and wings for a set price. If you’ve got a big-screen TV and a bar (note the extra profits you’ll make here), you’ve got a recipe for success.

4 Your delivery drivers will be stretched to the limit on Super Bowl Sunday, so consider offering an incentive for customers to carry out their orders.

 

Feel the Love On Valentine’s Day

A pizzeria may not be the first place couples think of when it comes to a romantic night out on Valentine’s Day, but for those who choose to stay in, pizza has always been beautiful under the glow of candlelight. Woo the lovebirds into choosing your pizzeria with the following tactics.

1 Leading up to the big day, post social media photos of pizza, special offers and love messages such as, “You’ll always have a PIZZA my heart.”

2 Create a Valentine’s Day pizza—sweet or savory—shaped like a heart, and let your customers know via email that you can include a special message to their loved one and deliver it to their home or work before or on Valentine’s Day.

3 Purchase old-school valentines from the store and stick them on your pizza boxes during Valentine’s week as a sweet reminder that you love your customers.

 

Connect With Guests

So you finally have a guest email list. Maybe you built it with your loyalty program, via online orders, or through customer comment cards. The question is, now that you have it, how are you using it? Let’s look at a few ways you can start.

1 Personally email your guests every two to four weeks to let them know about specials, upcoming events, contests and more.

2 Create a simple newsletter that you can (consistently) send out once per month, highlighting your restaurant’s latest positive reviews, fun news and user-generated content from social media.

3 Randomly email thank-you gifts, such as free breadstick coupons, to show your appreciation to guests for being a part of your pizzeria’s family.

4 Once a year, send out a short email survey asking guests what they’d like to see from the pizzeria in the coming year—new menu items, online ordering or maybe an outdoor patio?

 

Quick Promo Tip: 

Want to attract a new batch of customers? Run a buy-one-get-one-free coupon in your local newspaper. You may be surprised at how many people take you up on your offer.