Edit ModuleShow Tags

Villa Italian Kitchen Creates Parody Pizza Inspired by Fyre Festival

For $25, customers get a cheese pizza "so hot, it's almost worth incarceration for mail and wire fraud."




This image of the Festival Pyzza was inspired by a now-famous tweet about a "gourmet" cheese sandwich offered to high-dollar guests at the 2017 Fyre Festival.

Villa Italian Kitchen

As a pair of dueling documentaries spark new interest in the disastrous Fyre Festival of 2017, the marketing masterminds at Villa Italian Kitchen started their own buzz this month by creating a “luxury pizza experience” at participating locations.

The heavily hyped Fyre Festival, promoted by celebs like Kendall Jenner, was intended to promote a music booking app called Fyre, but gross mismanagement of the event left investors and guests feeling bilked and led to numerous lawsuits.

An image from Twitter became associated with the event: a ridiculously expensive “gourmet” cheese sandwich consisting of two slices of bread and two cheese slices.

 

 

In response to the buzz about a pair of Fyre-inspired documentaries currently playing on Netflix and Hulu, Villa Italian Kitchen has released the Festival Pyzza, “made with only the finest fresh ingredients available, including sauce made from California tomatoes, hand-stretched dough and premium, individually packaged, processed cheese product.”

In other words, it’s pretty much a pizza crust topped with two haphazardly arranged slices of processed cheese—Kraft, if we’re lucky. But it sells for $25, proving that luxury is “an experience for only the wealthiest consumers and industry influencers to enjoy,” Villa Italian Kitchen said in a press release

Despite the intentionally ridiculous price, a spokesperson for Villa Italian told Food & Wine they expect to sell “at least 5,000 [slices] based off nostalgia alone.”

Mimi Wunderlich, Villa Italian’s director of communications, added, “This pizza is so hot, it’s almost worth incarceration for mail and wire fraud.”

 

Edit Module

Tell us what you think at or email.

Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags

Related Articles

No Werewolves Guaranteed: Pizzeria Runs a Special Every Full Moon

Britt's Pizzeria & Pub offers a unique discount to draw customers.

Keeping the Charm: USA's Pizzerias Where Time Stands Still

Daily Meal lists 56 pizzerias that stand out in their classic, old-school ways.

Finalists Compete for $25,000 in National Pizza Contest Bake-Off

11 chef and culinary student contestants to showcase innovative recipes using real California cheese

Blaze Fast-Fire’d Pizza Changes the Game this Earth Day with Eco-Friendly Rollouts

Company Unveils Strawless Lids, Vegan Protein and Pesto made with Hydroponic Basil

Papa John's to Roll out Chicken & Waffles Pizza

Twitter poll reveals Papa John's next big daring pizza flavor.

Remembering the Notre Dame

Pictures and video of the U.S. Pizza Team in Paris 2008

Breaking Lent: Celebrate the Holiday with Traditional Italian Easter Pizza

Sofo Foods Hosts Signature Showcase in Toledo April 29

U.S. Pizza Team will host qualifying trials to be broadcast live on ESPN3.

Will FedEx Be the Next Big Player in Pizza Delivery?

Delivery leader partners with Pizza Hut and other companies to test the SameDay Bot in select markets.

Four-Pound Pizza Guarantees Baby Delivery

Skipolini's Prego Pizza famous for 38 years of helping induce labor
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags