Villa Italian Kitchen Creates Parody Pizza Inspired by Fyre Festival

For $25, customers get a cheese pizza "so hot, it's almost worth incarceration for mail and wire fraud."




This image of the Festival Pyzza was inspired by a now-famous tweet about a "gourmet" cheese sandwich offered to high-dollar guests at the 2017 Fyre Festival.

Villa Italian Kitchen

As a pair of dueling documentaries spark new interest in the disastrous Fyre Festival of 2017, the marketing masterminds at Villa Italian Kitchen started their own buzz this month by creating a “luxury pizza experience” at participating locations.

The heavily hyped Fyre Festival, promoted by celebs like Kendall Jenner, was intended to promote a music booking app called Fyre, but gross mismanagement of the event left investors and guests feeling bilked and led to numerous lawsuits.

An image from Twitter became associated with the event: a ridiculously expensive “gourmet” cheese sandwich consisting of two slices of bread and two cheese slices.

 

 

In response to the buzz about a pair of Fyre-inspired documentaries currently playing on Netflix and Hulu, Villa Italian Kitchen has released the Festival Pyzza, “made with only the finest fresh ingredients available, including sauce made from California tomatoes, hand-stretched dough and premium, individually packaged, processed cheese product.”

In other words, it’s pretty much a pizza crust topped with two haphazardly arranged slices of processed cheese—Kraft, if we’re lucky. But it sells for $25, proving that luxury is “an experience for only the wealthiest consumers and industry influencers to enjoy,” Villa Italian Kitchen said in a press release

Despite the intentionally ridiculous price, a spokesperson for Villa Italian told Food & Wine they expect to sell “at least 5,000 [slices] based off nostalgia alone.”

Mimi Wunderlich, Villa Italian’s director of communications, added, “This pizza is so hot, it’s almost worth incarceration for mail and wire fraud.”

 

Edit Module

Tell us what you think at or email.

Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags

Related Articles

Bone Sauce Tops off Pizza in Costa Rica

Trench Marketer Rudy Waldner visits the Culinary Trainer School in Costa Rica to share his secrets and take home one of theirs.

Papa John's Will Pay For Employees to Attend College Online

The pizza chain will cover 100 percent of tuition at Purdue University Global for 20,000 corporate employees.

Pizza Guys Pair Two Types of Pepperoni In One Pie

The Cup N' Crisp Pepperoni Duo features classic pepperoni and cup-and-char styles.

Mountain Mike's Redefines Pizza Delivery Model With New Partnerships

The West Coast pizza chain will offer delivery through DoorDash, UberEats and GrubHub.

Blaze Pizza Expands Delivery Option and Sets Sights on IPO

The fast-casual chain plans to take on larger players like Domino's and Pizza Hut.

Alfonso Monaco Takes First at the 4th Pizza d’Autores

Pizza topped with regional Italian ingredients takes first among 18 competitors in Málaga.

Louisville Rock Band Has a New Jam Called Lupo Pizza

The founding members of Murder By Death have become renowned for their Neapolitan-style pizzas.

Grain Craft Supports Wheat Quality Research

A gift to the Kansas Wheat Commission Research Foundation will be directed toward improving wheat quality and yield through proper fertility management.

Aldi Stores Want to Pour Some Gouda on You

That's just one of the chain's six new specialty cheeses named after classic 80s pop songs.

Researcher Uncovers Evidence of a Forgotten American Pizza Pioneer

If Peter Regas is correct about New York baker Filippo Milone, Lombardi's might not have been the first pizzeria in the U.S.
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags