Get Ready, Pizza Inn Fans, There’s a New JoJo in Town

Pizza Inn officially becomes America’s Hometown Pizza Place




Dallas, TX – After almost 60 years, there will be a new look at your local Pizza Inn. Pizza Inn is giving JoJo a makeover and rolling out its new tagline ‘America’s Hometown Pizza Place.’ The new logo and tagline were created in partnership with agency of record, Johnson & Sekin.

“JoJo is such a well-known icon in the restaurant industry and we felt the time was right for an update,” said Bob Bafundo, president of Pizza Inn, Inc. “The new logo and tagline reflect the almost 60 years of history of our brand with an eye towards our next generation and future. They are not conveying major changes with the company or our great pizza; but rather better communicating our pride in being America’s Hometown Pizza Place.”

Pizza Inns’ new branding debuts nationally with the first promotion of 2017. The new evolution of the JoJo logo continues the familiar elements such as his signature red hat and thick mustache, and connotes a new welcoming face, as well as illustrates him tossing the fresh dough that Pizza Inn makes daily. Additionally, the updated JoJo and tagline are incorporated in to all new food and lifestyle photography, packaging elements, and crew wearables, as well as all digital, social media and advertising channels. Pizza Inn has also introduced a website refresh and branding video that illustrates Pizza Inns’ hometown roots. As part of the new branding, Pizza Inn will include additional menu items and a loyalty program coming in the next couple of weeks. 

“Ask anyone, and they have a story or memory about Pizza Inn in their hometown or where they currently live,” said Chris Sekin, Executive Creative Director and Managing Partner of Johnson & Sekin. “The brand is deeply personal for people, and it encapsulates the values of a great American hometown.”

In 1958, two Texas brothers opened the first Pizza Inn across from the Southern Methodist University in Dallas, TX. As word spread of the restaurant’s exceptional pizza and friendly service, so did Pizza Inn locations. In no time, taste buds across the country were able to experience the made–from–scratch crispy, crackery Original Thin crust and tangy signature sauce that are still hallmarks of the Pizza Inn brand today. Pizza Inn continues to be a leader in pizza innovation through new menu additions like introducing the Taco Pizza, the first dessert “pizzert” pizza, and the chain’s hallmark bacon cheeseburger pizza.

Watch this video about the brand upgrade:

About Pizza Inn

Founded in 1958, Pizza Inn is an international pizza chain featuring traditional and specialty pizzas, as well as freshly made pastas, sandwiches, and desserts.  Pizza Inn was recently inducted in to the Pizza Hall of Fame by PMQ Magazine. Pizza Inn is a subsidiary of RAVE Restaurant Group, Inc. (NASDAQ: RAVE) based in Dallas. RAVE owns, franchises and supplies more than 300 Pizza Inn and Pie Five restaurants operating domestically and internationally. For more information, please visit www.pizzainn.com.

Edit Module

Tell us what you think at or email.

Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags

Related Articles

Smithfield Foodservice Races in the Fight Against Child Hunger

The largest pork producer in the U.S. joins over 250 award-winning chefs and members of the culinary community set to push their physical limits to fight hunger this May.

Lesaffre Yeast Corporation Breaks Ground on New Baking Ingredients Blending Plant

Saf-Pro Ingredients to bring complete line of baking ingredient blends to North American bakers.

Feeding America Launches MealConnect Technology Platform to Reduce Food Waste and End Hunger

Using the app, pizzerias and other restaurants can easily donate leftover food to food pantries and meal programs.

New PZ Series Wireless Ingredient Scales Features Hands-Free Tare

Cables never get in the way with this wireless scale, perfect for busy food prep stations in commercial kitchens.

Chowly and Delivery.com Partner for Success

Chowly Inc. and Delivery.com provide a solution that focuses on what restaurants need and want.

Coupe U.S.A. unveils the CL50 Ultra Pizza Package

Exclusive package can save pizzeria owners time and labor on all daily vegetable/cheese prep work.

Pie Five Pizza Brings the Heat with Pie-Ferno Pizza

Spicy Sriracha marinara sauce, flaming banana peppers, jalapenos and crushed red peppers create a "flavor explosion"

Globe Adds 60" of Cooking Surface to Its Griddle Line

Thermostatic unit is designed to meet the needs of high-use kitchens.

AB Mauri® North America wins Arcus Award

Baking technology company recognized by St. Louis Regional Chamber

Saputo Cheese USA Inc Launches New Foodservice Website

Your New Destination for Cheese Innovation
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags