In 1955, three brothers leased a small burger joint in East Meadow, New York, and Borrelli’s Italian Restaurant (borrellisrestaurant.com) was born. Al whipped up Italian cuisine, Phil made pizzas, and Frank waited tables. Though they struggled the first couple of years, they borrowed and scraped to buy the building—and by 1962, business was booming enough to expand to 7,000 square feet, including a 3,000-square-foot kitchen and seating for 180. “In the ’60s and ’70s, there were constant lines,” recalls current co-owner Frank Borrelli Jr. “I started working at the business at 10 years old, and by 13, I knew I wanted to do this for the rest of my life. I just enjoyed it so much, working with my dad and uncles.”

Today, the family tradition continues. Frank Jr.’s sister Angela, wife Beth, two daughters and a son—plus his sister’s three sons—all work in the restaurant. “It’s important to have family with you running the place,” Frank Jr. says. “We never had to place ads for help; it’s always been friends and family.”

In some cases, friends become family at Borrelli’s. When Loreto Iacovino came over from Italy in 1968 with a suitcase and $60 to his name, Al gave him a job; at 72, Iacovino still makes pizzas and breads at the restaurant. Both Frank and Frank Jr. met their wives at Borrelli’s. Customers become regulars. Even strangers get welcomed into the circle when volunteers serve needy families at Christmas, a 20-year tradition at the Italian institution. “We have to turn volunteers away because so many people want to help,” Frank Jr. says. “The more you give, the more you receive.”

With a dream location near Nassau Coliseum, Hofstra University and the Nassau County Aquatic Center, the area around Borrelli’s has been built up, but Borrelli’s has also grown—from a remodeling two years ago to the Facebook presence and email blasts implemented by its third generation. “Instead of sitting and waiting for them to come in, you have to go get them now,” says Frank Jr. “But we’re proud of our great-quality product. We serve food people come back for.”

Tracy Morin is PMQ's senior copy editor.

Marketing, Pizzerias