KFC Customers Cry “Fowl!” Over Pizza Made with Fried-Chicken Crust
One reviewer says the Chizza looks like “puke in a box.”
Customers in Singapore and France say KFC’s Chizza looks nothing like the mouthwaterng images in its ad campaign.
Fried-chicken giant KFC tried to reinvent the pizza in its own image, but, like the real barnyard bird, the Chizza didn’t fly, at least not with some customers in Singapore and France.
Although many fast-food fans were positively drooling over the idea of a pizza with a fried-chicken “crust,” the real thing often didn’t match up with publicity images from KFC. When Singaporean customers got their Chizzas home, many took photos of the misshapen grotesqueries and posted them on Twitter side-by-side with KFC’s photos, laying bare the stark difference between marketing and reality. French customers have been using the same tactic to shame KFC since the product debuted there on January 31.
In addition to the so-called crust made with “100% chicken filet,” the Singapore version of Chizza comes topped with tomato sauce, mozzarella cheese, the “signature KFC cheese sauce,” something called “chicken ham,” and pineapple chunks. Yes, that’s right: chicken ham and pineapple chunks. (Hey, don’t look at us—we don’t get it either.) But the final product often looks like a confused hodge-podge of those ingredients piled on to a fried-chicken patty in some random order. Or, as one Facebook poster put it, “Take that image of the Chizza, stomp on it, throw it against the wall, drag it through mud—that’s what’s in the box.”
Coconuts Singapore, an online news site, was no kinder, writing, “Appetites were aroused when KFC Singapore announced that it was finally available here after variations of the Chizza appeared in other parts of Asia. Promising all chicken, no crust, it was initially believed to be a proper pizza-sized monstrosity—but alas, it turned out to be no bigger than your palm. Taste-wise, it was meh at best. Visually, it was puke in a box.”
The French version of the Chizza is a little different, made with pepperoni slices and chicken, but the Huffington Post France called it “the disappointment of the year.”
Even late-night host and comedian Seth Myers got his feathers ruffled: “KFC Singapore is selling a fried chicken-crusted pizza which is made with an all-chicken crust, pineapple, ham and additional chicken on top. It’s just their way of saying, ‘Stop coming here.’”