Domino’s Creates Wedding Registry Packed with Deals for New Couples
E-Gift cards are available for 11 pizza packages.
Domino’s new online wedding registry is an idea that smaller independent operators could easily borrow.
Just in time for Valentine’s Day, Domino’s Pizza launched a wedding registry site that lets friends treat the happy couple to a pizza feast before, during or after the blessed event. It’s a marketing gimmick that local independent pizzerias could easily copy in order to build up their business during wedding season.
Touted as “the first registry for couples who prefer delicious melty cheese to crystal gravy boats,” the Domino’s site allows customers to buy eGift cards for a total of 11 wedding-themed deals, including catering for bachelor and bachelorette parties, receptions and even the night of the wedding. There are also deals to help the happy couple get through a long night of writing thank-you cards and for their “post-honeymoon adjustment to real life.”
The gift cards can be sent by email or printed out for presentation at the wedding.
"Valentine's Day is right around the corner, so we wanted to give recently engaged couples who are passionate about pizza the chance to register for something they both truly love as much as their partner," said Domino's spokeswoman Jenny Fouracre in a prepared statement. "Choosing wedding gifts can be a daunting process, especially if couples can't agree on what to register for. Our registry aims to bring couples together over their shared love of pizza."
Brides-to-be are already signing up for the registry. Laura Krahel of Canton, Michigan, registered with Domino’s for her upcoming wedding to Curtis Crosier. “I just thought it was really fun,” she told the Detroit Free Press. “We have a regular registry, and I know a lot of groomsmen who’d want to give Curtis this gift instead of maybe buying something for the kitchen.”
Krahel said she will mention the Domino’s registry on her bridal shower invitations. “I posted it to Facebook yesterday and got 70 likes on it, and I thought, ‘We might get a lot of pizza, but that would be awesome. We can share with all our guests or our bridal party or we could donate it.”