Survey Finds Italians Don't Limit Themselves to the Classic Margherita Pizza

More Italians like pizzas with multiple toppings.

Although Italians still take pride in their Margherita pies, more and more are opting for additional toppings.

Everyone knows the Italians dig pizza, but a recent study shows just how serious they are about it.

According to a survey of 2,500 Italians conducted by the Osservatorio Buitoni Culinary Lab, 52 percent of Italians said they eat pizza for lunch “at least once a week,” while 39 percent said the dish satisfies them “on an emotional level.” And many prefer something beyond the standard Margherita, the survey found.

AgroAlimentare News reported on the survey here.

Four percent of Italians said they would eat pizza every day. Twenty-seven percent said they preferred the classic Margherita, but 24 percent prefer alternative crusts, such as whole-wheat flour, kamut or gluten-free.

In fact, Margherita traditionalists are outnumbered by those Italians who like a little something extra on their pies. According to the survey, 32 percent said their favorite pie comes topped with ham and mushrooms, while 23 percent dig a Margherita with added wurstel, a type of Vienna sausage made of pork and beef.

Thirty-four percent said they like their pies with a lot of toppings, proving that American pizza styles have made inroads in Italy.

Meanwhile, pasta remains a popular choice—43 percent said it’s their lunchtime go-to meal, while 39 percent opt for sandwiches and 13 percent stick to salads.


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