Unknown Minnesota Songwriter Pens Hit Jingles for Little Caesars

Todd Millenacker was inspired to write his first song for the chain when he bombed out at a pizza-eating contest.




A Minnesota songwriter sold a catchy, rap-style jingle to Little Caesars for its "ExtraMostBestest" ad campaign.

With songs like “Bongo Booty” and “Don’t Tickle the Pickle” in his repertoire, Todd Millenacker might not sound like the ideal choice to write a new jingle for Little Caesars. But the Savage, Minnesota songwriter surprised everyone—including himself—by selling the chain a hip-hop tune that’s now featured in a national campaign.

As the Star Tribune reports, Millenacker has penned about 450 songs and shared them on sites like Bandcamp and Free Music Archive. He records the songs in his basement and posts them online under the name Monkey Warhol, an allusion to the famous quote attributed (perhaps wrongly) to artist Andy Warhol: “In the future, everyone will be world-famous for 15 minutes.”

Millenacker hasn’t exactly earned global acclaim, but he’s now sold two jingles to Little Caesars, and a revised version of one of them has been featured on the TV show, “This Is Us.”

 

Millenacker said the idea for the song came to him after he and a friend took a pizza-eating challenge. Before long, he was throwing up in a bucket, and his wife later joked that his belly was full of “pizza babies.” Millenacker took the idea and ran with it, creating an intense but super-catchy rap song that started out, “Pizza, pizza, so nice to meet ya … let’s get married and have some pizza babies.”

He sent the song to Little Caesars with no real expectations, but soon heard back from the chain’s senior director of advertising, Walt Frederiksen, himself a jingle writer and former DJ. “Ninety-nine percent of what I hear is godawful,” he told the Star Tribune. “But this thing rocked. This thing was catchy.”

Millenacker's next effort for Little Caesars was inspired by his daughter’s efforts to sell Girl Scout cookies. With a slight tweak to the lyrics, another hit jingle was born.

“You know you want it (yum yum)
You know I got it (yum yum)
You know you want it (yum yum)
I got your five-dollar lunch combo”

 

Next, Millenacker created a rap-style jingle for the Mangroomer, an electric razor with a long handle that can be used to shave men’s backs.

“I got your back, my buddies always say
But when I ask them to shave it, they say, no way
Now I’ve got the answer right here on my shelf
With the Mangroomer, baby, I don’t need no one else”

 

Edit Module

Tell us what you think at or email.

Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags

Related Articles

Round Table Pizza Makes Queen Elizabeth a Cheeky, Cheese-Laden Offer

If the queen gives pizza a try in 2019, Round Table customers can enjoy a personal pie for free.

Appeals Court Rules Domino's Must Make App, Website Accessible to the Blind

The three-judge panel reversed an earlier ruling by a Pasadena court.

John Arena's 5 Steps to Success in the Pizza Restaurant Business

Going pro: The veteran Las Vegas pizzeria operator offers a quick guide to living the pizza life.

Kate Middleton Reveals Her One of Her Favorite Pizza Toppings

And now we know why the future King of England fell in love with her.

New Pizza Vending Machine Sells 400 Pies in a Week at Ohio State

The Pizza ATM comes stocked with cheese and pepperoni varieties for hungry Buckeyes.

Culinary Visions Study Shows Customers Intrigued by Cannabis Ingredients in Food

Nearly 50 percent of consumers are interested in trying cannabis-infused baked goods.

More Pizzerias Reach Out to Help Furloughed Government Workers

D'Allesandro's in Charleston, S.C. is the latest to deliver free pizzas to TSA workers.

Derrick Tung's 4 Simple Rules for Ordering Pizza

The owner of Paulie Gee's Logan Square shares some tips for choosing the perfect pizza toppings.

It's Both Delivery and DiGiorno in Pittsburgh Football Promo

The frozen-pizza brand delivered more than 130 pies this weekend in celebration of the NFL playoffs.

Canadian Air Traffic Controllers Ordering Pizzas for American Counterparts

Canadians want to show their solidarity with American controllers being forced to work without pay during the government shutdown.
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags