Playing to Win in 2018

Pizzeria operators should pay close attention to technology and online ordering in 2018




Technology has become a dominant force for change and disruption in 2017. Illustration by Eric Summers

 

As a pizzeria owner, especially an independent or operator of a small chain, you don’t need anyone to warn you about the power of Domino’s. There is probably a Domino’s store in your city, maybe even several—perhaps many. But are you really paying close attention to this pizza giant? If not, you should be—and not just because you’re competing with them for market share.

Some readers may question the quality of Domino’s pizza, but the chain has thrived for decades. And the secret of their recent explosive success is simple: They’ve leveraged technology to make it ridiculously easy to order pizza. And that is no small thing. With more than a dozen digital ordering platforms, ranging from Facebook and Twitter to Amazon Echo, Domino’s has brought about radical change in an industry that has long been averse to change.

As explained in this year’s Pizza Power Report (page 34) and illustrated on our cover (beautifully rendered by PMQ Art Director Eric Summers), Domino’s is a technological force unlike anything the restaurant business has ever seen. But we don’t mean to suggest that Domino’s is unstoppable. They are using technology to disrupt and transform the industry, but they’re not doing anything you can’t do on a smaller scale.

As Bill Taylor, the co-founder of Fast Company, wrote in a 2016 Harvard Business Review article, Domino’s has become a powerhouse because the company doesn’t fret over the possibility of failure. They’ve taken chances, invested in state-of-the-art technologies and given their customers what they want—speed, efficiency and convenience. Rather than playing not to lose, Domino’s plays to win.

Our Pizza Power Report is a lengthy, detailed one, and, rest assured, the vast majority of it is not about Domino’s. It’s jam-packed with insights and statistics that can benefit any pizzeria owner willing to embrace change and innovation while staying dedicated to quality food and service. Read it thoroughly. Make notes. Get your management team together and discuss it. Use it to develop your own road map for success in 2018.

You don’t have to be like Domino’s to compete and excel in your market. But you do need to learn from them and shake off your fear of change. As Taylor puts it, “In a world of hyper-competition and nonstop disruption, playing it safe is the riskiest course of all.”

Rick Hynum
Editor-in-Chief
PMQ Pizza Magazine

 

Edit Module

Tell us what you think at or email.

Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags

Related Articles

Idea Zone: This Symbiotic Relationship With Hotels Is Key

Idea Zone: Ditch the Norm and Never Miss an Order Again

Sweden Goes Gourmet But Remains Loyal to Its First Love: Kebab Pizza

PMQ International Correspondent Missy Green takes on the tasty treat of Swedish kebab pizzas

Old World Asiago Chicken Pizza

Escalon serves up a recipe for a signature pizza featuring rotisserie chicken, Asiago cheese, caramelized onions and fresh sage.

The secrets of effective dough docking

According to Tom “The Dough Doctor” Lehmann, docking helps control bubbling in your pizza dough, but only if you do it correctly.

California Dreamin’: How Golden State pizza chefs used fresh, local and seasonal ingredients to develop a pizza style that has spread across the country

Experts break down their approaches to crafting healthier, flavor-packed West Coast pies.

Wonder Women: Beyonce says girls ‘run the world,’ so it’s high time that pizzerias learned how to market to them

Seven female millennials talk about what they’re looking for in a restaurant experience—and what they hate.

Idea Zone: DoughSafe Doughbox Bags Will Cut Your Costs for Maintaining Clean Dough Boxes

This dough box hack saves time, money and employee grief.

Idea Zone: Peel-A-Deal Offers Win-Win Fundraising Opportunities for Pizzeria Owners

This unique peel-off coupon card lets pizzerias partner with local schools and nonprofits while increasing pizza sales and customer loyalty.

Idea Zone: Pinsa is Revolutionary in Flavor, Texture and Shape

Corrado di Marco developed the perfect blend of GMO-free flours to create a product that’s crisp on the outside, moist on the inside and low in gluten.
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags