How to Stuff a Christmas Stocking—and Get Thousands of Facebook Likes

A December promotion in Pat’s Pizza in Ellsworth, Maine, earned more than 10,700 reactions.




When Tim McCarthy stuffs a Christmas stocking, he really stuffs it. The manager of Pat’s Pizza in Ellsworth, Maine, McCarthy oversaw a Facebook promotion that generated thousands of reactions, comments and shares and boosted the pizzeria’s social media presence throughout the community.

The pizzeria gave away more than $1,000 in gift cards and other items in last month’s Ultimate Christmas Stocking contest. Goodies included a $25 gift card for a local bakery; a Compass Rose necklace from a local jeweler; VIP car wash tickets; a $50 gift card from Global Beverage Warehouse; a $100 gift card to a local florist called the Bud Connection; a free half-hour massage; a free facial; a $25 gift card for Starbucks; a $50 gift card for Walmart; a $50 gift card for iTunes; an iPod tower worth $200; mugs, T-shirts and candy; and a $200 gift card for Pat’s itself.

According to McCarthy, the promotion’s posts garnered a total of 10,752 reactions, 7,240 comments and 6,828 shares. Once the promotion hit the magic number of 6,000 reactions, McCarthy sweetened the pot by adding a second winner for the $200 gift card for Pat’s own pies.

“We have a widely followed Facebook page with nearly 24,000 fans,” McCarthy said. Not bad at all for a pizzeria located in a town of only 7,000 people!

 

Edit Module

Tell us what you think at or email.

Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags

Related Articles

Body Language: Teach Your Servers These 6 Strategies to Increase Their Tips

Body language expert Jodi RR Smith explains how our bodies naturally communicate with guests and vice versa.

Uber CEO Says Robots Will Deliver Food in Self-Driving Cars in Near Future

Travis Kalanick: “At some point there’s going to be a humanoid that crawls up your stairs … and hands you your pizza.”

Fake-News Conspiracy Theorists Target Yet Another Pizzeria with Bizarre Accusations

Without evidence, Pizzagate believers are reportedly harassing the beloved Pizza Brain in Philadelphia.

Little Caesars Founder Mike Ilitch Died at 87

Ilitch was one of the titans of pizza and also owned two pro sports teams in Detroit.

KFC Customers Cry “Fowl!” Over Pizza Made with Fried-Chicken Crust

One reviewer says the Chizza looks like “puke in a box.”

Domino’s Creates Wedding Registry Packed with Deals for New Couples

E-Gift cards are available for 11 pizza packages.

Italy’s Celebrity Pizza Maker Could Spark Rise of a New Roman Empire in U.S.

Hailed as the “Michelangelo of Pizza,” Gabriele Bonci’s arrival is a Roman-style game-changer.

Pizza Hut President Works While Employee Gets His Seat at the Super Bowl

Vickie Weaver won a companywide customer service competition created by Artie Starrs.

Pizza-Eating Contest Brings Local Nonprofits Together for One Great Cause

A dozen would-be gluttons from civic groups around Saskatchewan helped raise $6,600 for Telemiracle.

Heavy-Metal Heaven: Headbanger’s Sign-Spinning Theatrics Reportedly Boosts Pizza Shop’s Profits by 40%

What started out as a punishment for Papa Murphy’s employee Michael Hildreth turned into a moneymaker for everyone.
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags