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The Robots Are Coming: Zume Pizza may be the sci-fi pizzeria of the future

With robots in the kitchen and trucks that bake pies en route to customers’ homes, this Silicon Valley startup has a game-changing pizza delivery model.
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Archive »Business & Marketing

The Robots Are Coming: Zume Pizza may be the sci-fi pizzeria of the future

With robots in the kitchen and trucks that bake pies en route to customers’ homes, this Silicon Valley startup has a game-changing pizza delivery model.

What’s Your Story? Mark Mannen of Fat Jack’s Pizza explains the Quad Cities style of pizza

Quad Cities pizza boasts a generous dose of malt syrup in the crust, fennel-laced sausage and a sauce spiked with red pepper flakes.

Pizzeria owners give a helping hand to the hungry and homeless during A Slice of Hope Week this month

The New York-based nonprofit A Slice of Hope seeks food donations and sponsorships for a week of pizza parties, June 19 to 25, around the U.S.
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Archive »Marketing Maven

7 tips for suggestive selling

Teach a few basic upselling strategies to your servers and the boost to your bottom line could be significant.

Linda “The Marketing Maven” Duke lists 9 tips for building a better website.

Is it time for a website redesign? Here’s how to reenergize your Web presence and attract new customers.

Linda “Marketing Maven” Duke outlines 5 ways to get free publicity for your pizzeria.

Positive media buzz can start with a simple handwritten note to a reporter or a smartly crafted press release.
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Archive »Accounting for Your Money

Calculating your net sales figure: It’s the one daily number on which the pizzeria owner and the accountant must always agree.

Trying to understand how POS transactions like voids, employee meals and coupons affect your taxes? Don’t listen to anyone but your CPA!

Feeling stressed and burned out? Maybe it’s time to slow down and ask for help.

If you’re carrying the entire pizza operation on your own shoulders, it can take a drastic toll on your health—and it’s not good for your business either.

Spring cleaning: It’s time to organize your back office—and keep it organized

There’s a direct correlation between a well-managed back-of-the-house system and a restaurant’s profitability.
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Archive »Sherlyn's Picks

Meet Our Subscribers—May 2015

PMQ’s circulation manager shines the spotlight on Cogan’s Pizza, FatPie Pizza, Pi Pizzeria and Fire Slice Pizzeria.
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Archive »Pizza Hall of Fame

Even in a city known for pie-slinging royalty, Patsy’s Pizzeria remains a standout.

Once the favorite pizza haunt of Sinatra and DiMaggio, this East Harlem legend has hardly changed while growing its empire through franchising.

Everyone feels like family at Frank the Pizza King in Colorado.

This modest Englewood pizza shop earns scads of media attention for its thin-crust pies and warm hospitality.

Since 1958, Corsi’s has relied on the personal touch to build a loyal following in Livonia, Michigan.

Founders Rocco and Adelia Corsi started out with a one-acre garden for their fresh produce and developed recipes through painstaking trial and error.

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Archive »Marketing Marvels

With two beach-town locations in the Sunshine State, Slyce is always looking for ways to give back to its communities.

Known for promotions like Food Pantry Monday and the Sitton Supreme initiative, Slyce uses social media to keep the conversation going with its customers.

Marketing Marvels: Meet the Brooklyn man who invented the pizza box made of pizza!

Vinnie’s Pizzeria co-owner Sean Berthiaume is also the marketing whiz behind the funniest specials boards in the business.

How Pi Pizza scored a “hole-in-one” in pizza making

Hoping to re-energize a tradition-bound food, Pi Pizza founder Steve DeLisle looked to the donut for inspiration
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Archive »Liquid Assets

How to make your wine sales shine and create crowd-pleasing pizza-wine pairings

Tracy Morin explains how to sell more wine and more pizza at the same time.

Beer buddies: How to partner with a brewery to create your own signature beer.


This sort of collaboration scores a win at every level and creates a unique and powerful marketing opportunity for pizzerias.

Keep up with the hottest beverage trends of 2015 and boost your sales!

In this beverage-focused column, we explore the year’s top trends for spirits, cocktails and beer.
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Archive »Art of Marketing

The taxman cometh: We offer 4 ways to help your customers ease the pain of Tax Day

Plus 3 moneymaking ideas for Earth Day and 4 ways to spoil moms on Mother’s Day.

Are you really ready for some football? Here’s 4 tips for selling more pizza during the Super Bowl

4 tips for selling more pizza during Super Bowl 2017

The Art of Marketing: 5 steps to a more profitable December

Here are simple but effective tips to help you get on track—and stay in the black—next month.
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Archive »Meet the Tank

Five things you need to know to manage a Google Ad Words campaign for your pizzeria

A Think Tank member shares his own experiences and tips for getting the best results from paid Google advertising.

How to hire a pizza maker—and the key traits to look for

Our Think Tank operators offer tips for finding the right person for this key position. (Hint: It’s not always about experience!)

Think Tankers wonder: Will online ordering soon make telephones obsolete?

The day may be coming when pizzerias can take orders entirely online, but these operators say it’s not here yet.

Think Tankers ask: Who should pay when pizzeria drivers accept counterfeit bills?

If your delivery drivers haven’t been trained to detect “funny money,” is it fair to make them eat the loss?

How to develop a system for giving raises to deserving employees

Pizzeria owners offer tips for determining when—and how—to boost employee wages.
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Archive »Marketing Idea Zone

PizzaCloud: Ditch the norm and never miss a phone order again

Upsell messages, on-hold messages and high-speed cellular data backup are just a few features of PizzaCloud’s telephone and Internet service for pizza shops.

A symbiotic relationship with local hotels is “key” to success for pizzerias looking to build up their sales

Global Media Group offers hotel keys with your phone number, logo and other promotional information for hungry travelers.

Hospitality Mints: The small gesture that makes a huge difference

Studies show that wait staff tips can rise up to 20% when guests are given a complimentary mint at the end of the meal.

PMQ's Think Tank

 

Consult The Think Tank Forum

The Think Tank is the only pizza industry forum on the Web. Established in 2005, the forum welcomes general discussion about owning and operating a pizzeria. Find answers to all your questions here from your peers in the industry.

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Classifieds

PMQ Classifieds

Jobs, equipment, business opportunities and more.

 

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Calendar

  • NAFEM 2019

    2019.02.07

    The NAFEM Show features foodservice equipment and supplies from 500+ manufacturers. At the show, you’ll find: A wide range of...


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Archive »Pizza Marketing Tips

Promotional tactics that increase sales

You can increase your sales by focusing on the "four walls" of your business according to Tom Feltenstein, Founder and Chairman of the West Palm Beach, Florida-based Neighborhood Marketing Institute.

Gusto Pizza Co.

Cutting-edge social media and homegrown ingredients reap a harvest of profits for this Iowa pizzeria.

The Olivers' twist

Bernie O’s fuses flavors, textures and temperatures to create innovative specialty pizzas.

Winning at the sports marketing game

Score points with kids and families by targeting local athletic events.

Advertise to One Person at a Time

“There is no such thing as a Mass Mind. The Mass Audience is made up of individuals."
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