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How gift cards can help your store give the gift of pizza—and make a little money in the process

Gift cards provide a plethora of marketing opportunities, especially around the bustling holiday season.
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Archive »Business & Marketing

How gift cards can help your store give the gift of pizza—and make a little money in the process

Gift cards provide a plethora of marketing opportunities, especially around the bustling holiday season.

Celebrate National Pizza Month with this art from our readers

For National Pizza Month, we here at PMQ wanted to engage our readers’ creativity, and what better way to do so than letting them create our National Pizza Month cover art?

Make the most out of your pizza boxes with these tips from operators

Pizza boxes offer up prime marketing space for operators—but are you using yours to its full potential?
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Archive »Marketing Maven

7 tips for suggestive selling

Teach a few basic upselling strategies to your servers and the boost to your bottom line could be significant.

Linda “The Marketing Maven” Duke lists 9 tips for building a better website.

Is it time for a website redesign? Here’s how to reenergize your Web presence and attract new customers.

Linda “Marketing Maven” Duke outlines 5 ways to get free publicity for your pizzeria.

Positive media buzz can start with a simple handwritten note to a reporter or a smartly crafted press release.
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Archive »Accounting for Your Money

Pizzeria owners: Beware of the credit card “liability shift”

If you’re still not using EMV-compliant chip-card readers in your pizza restaurant, you are setting yourself up to lose money.

What you need to know about the new tax law

Some new deductions will be available, while others have been taken away.

Data breaches: A restaurant operator’s worst nightmare

When it comes to protecting your POS data from hackers and thieves, the IRS recommends following these 5 steps.
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Archive »Sherlyn's Picks

Meet Our Subscribers—May 2015

PMQ’s circulation manager shines the spotlight on Cogan’s Pizza, FatPie Pizza, Pi Pizzeria and Fire Slice Pizzeria.
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Archive »Pizza Hall of Fame

Even in a city known for pie-slinging royalty, Patsy’s Pizzeria remains a standout.

Once the favorite pizza haunt of Sinatra and DiMaggio, this East Harlem legend has hardly changed while growing its empire through franchising.

Everyone feels like family at Frank the Pizza King in Colorado.

This modest Englewood pizza shop earns scads of media attention for its thin-crust pies and warm hospitality.

Since 1958, Corsi’s has relied on the personal touch to build a loyal following in Livonia, Michigan.

Founders Rocco and Adelia Corsi started out with a one-acre garden for their fresh produce and developed recipes through painstaking trial and error.

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Archive »Marketing Marvels

With two beach-town locations in the Sunshine State, Slyce is always looking for ways to give back to its communities.

Known for promotions like Food Pantry Monday and the Sitton Supreme initiative, Slyce uses social media to keep the conversation going with its customers.

Marketing Marvels: Meet the Brooklyn man who invented the pizza box made of pizza!

Vinnie’s Pizzeria co-owner Sean Berthiaume is also the marketing whiz behind the funniest specials boards in the business.

How Pi Pizza scored a “hole-in-one” in pizza making

Hoping to re-energize a tradition-bound food, Pi Pizza founder Steve DeLisle looked to the donut for inspiration
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Archive »Liquid Assets

How to make your wine sales shine and create crowd-pleasing pizza-wine pairings

Tracy Morin explains how to sell more wine and more pizza at the same time.

Beer buddies: How to partner with a brewery to create your own signature beer.


This sort of collaboration scores a win at every level and creates a unique and powerful marketing opportunity for pizzerias.

Keep up with the hottest beverage trends of 2015 and boost your sales!

In this beverage-focused column, we explore the year’s top trends for spirits, cocktails and beer.
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Archive »Art of Marketing

Art of Marketing-August 2018

Looking for more marketing ideas and insights? PMQ has you covered!

Top Marketing Tips and Tricks for May 2018

Also this month: Chef Michael Loughin of Scarpetta in Philadelphia serves up a drunken Vodka Pizza.

Top Marketing Tips and Tricks for April 2018

Ring in the spring by giving your pizzeria a seasonal refresh.
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Archive »Meet the Tank

Let your fingers do the talking with text blasts

Think Tankers weigh in on using text blast programs with your market base.

Tips for pizzeria owners: How to prevent delivery driver errors

When a driver fails to deliver the customer’s order correctly, should that employee be penalized? The PMQ Think Tank members weigh in.

How to Drive More Traffic to a Newer Pizza Store

The first three years in business are usually bumpy for a pizzeria, Think Tankers say, but as long as your sales keep going up, don’t push the panic button.

10 or 12? Advice on portion sizes for wing offerings

Will a six-count snack deal fly, and what’s the next step up from there?

Boosting traffic to your pizzeria: Does it pay to advertise on Yelp?

Yelp’s a powerful influencer for restaurant customers, but Think Tank users say you can get a better return for your money with another ad strategy.
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Archive »Marketing Idea Zone

Idea Zone: Custom Cheese Shakers Make for a Fun & Exciting Functional Promotional Item

Make a statement with these branded cheese shakers from CustomCheeseShakers.com

Idea Zone: Pizza Peel to Printing Press

Sofiprint is a printing company run by a longtime pizza guy who understands what owners need.

Idea Zone: North American Pizza & Culinary Academy Opens in Chicago

PMQ's Think Tank

 

Consult The Think Tank Forum

The Think Tank is the only pizza industry forum on the Web. Established in 2005, the forum welcomes general discussion about owning and operating a pizzeria. Find answers to all your questions here from your peers in the industry.

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Classifieds

PMQ Classifieds

Jobs, equipment, business opportunities and more.

 

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Calendar

  • Pizza&core Exhibit

    2018.10.22

    The Pizza&core Exhibit is a chance to connect with the Pizza World! It is an exclusive event reserved for professionals in the...

  • 2018 U.S. Pizza Cup Northeast Trials

    2018.11.04

    The 2018 U.S. Pizza Cup Northeast Trials will take place on November 4th at Samosky’s Homestyle Pizzeria in Valley City, OH. There will be 25...

  • 12th Chinese Pizza Championship

    2018.11.13

    The 12th annual Chinese Pizza Championship brings competitors from around China and the world to compete.  The competition is...

  • NAFEM 2019

    2019.02.07

    The NAFEM Show features foodservice equipment and supplies from 500+ manufacturers. At the show, you’ll find: A wide range of...

  • Parizza

    2019.04.01

    Parizza is France's most exciting trade show for Pizza, Pasta and Italian Cuisine.  Here you will find the final round of the...

  • European Pizza Championship

    2019.10.21

    The European Pizza Championship, the event that gathers pizza chefs from all over Europe every two years, returns to HostMilano for a two-day...


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Archive »Pizza Marketing Tips

Different Generations Require Different Marketing Tactics

A recent survey reports that marketers are often wrong about what matters most to different generations of shoppers.

Promotional tactics that increase sales

You can increase your sales by focusing on the "four walls" of your business according to Tom Feltenstein, Founder and Chairman of the West Palm Beach, Florida-based Neighborhood Marketing Institute.

Gusto Pizza Co.

Cutting-edge social media and homegrown ingredients reap a harvest of profits for this Iowa pizzeria.

The Olivers' twist

Bernie O’s fuses flavors, textures and temperatures to create innovative specialty pizzas.

Winning at the sports marketing game

Score points with kids and families by targeting local athletic events.
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