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Doubling down on delivery at Pagliacci Pizza

With 270 drivers on staff, this Seattle chain shares the keys to exceeding delivery expectations.
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Archive »Business & Marketing

Doubling down on delivery at Pagliacci Pizza

With 270 drivers on staff, this Seattle chain shares the keys to exceeding delivery expectations.

What’s Your Story? Il Primo Pizza & Wings, Richmond, TX

Co-owner Si Mendoza details the advantages—and the challenges—of adding a food truck to an existing brick-and-mortar business.

Swag with swagger: Feel the brand-building power of logoed merchandising

Experts share their top tips for creating cool pizza swag that customers really want—and getting it into their hands.

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Archive »Marketing Maven

7 tips for suggestive selling

Teach a few basic upselling strategies to your servers and the boost to your bottom line could be significant.

Linda “The Marketing Maven” Duke lists 9 tips for building a better website.

Is it time for a website redesign? Here’s how to reenergize your Web presence and attract new customers.

Linda “Marketing Maven” Duke outlines 5 ways to get free publicity for your pizzeria.

Positive media buzz can start with a simple handwritten note to a reporter or a smartly crafted press release.
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Archive »Accounting for Your Money

What you need to know about the new tax law

Some new deductions will be available, while others have been taken away.

Data breaches: A restaurant operator’s worst nightmare

When it comes to protecting your POS data from hackers and thieves, the IRS recommends following these 5 steps.

Calculating your net sales figure: It’s the one daily number on which the pizzeria owner and the accountant must always agree.

Trying to understand how POS transactions like voids, employee meals and coupons affect your taxes? Don’t listen to anyone but your CPA!
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Archive »Sherlyn's Picks

Meet Our Subscribers—May 2015

PMQ’s circulation manager shines the spotlight on Cogan’s Pizza, FatPie Pizza, Pi Pizzeria and Fire Slice Pizzeria.
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Archive »Pizza Hall of Fame

Even in a city known for pie-slinging royalty, Patsy’s Pizzeria remains a standout.

Once the favorite pizza haunt of Sinatra and DiMaggio, this East Harlem legend has hardly changed while growing its empire through franchising.

Everyone feels like family at Frank the Pizza King in Colorado.

This modest Englewood pizza shop earns scads of media attention for its thin-crust pies and warm hospitality.

Since 1958, Corsi’s has relied on the personal touch to build a loyal following in Livonia, Michigan.

Founders Rocco and Adelia Corsi started out with a one-acre garden for their fresh produce and developed recipes through painstaking trial and error.

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Archive »Marketing Marvels

With two beach-town locations in the Sunshine State, Slyce is always looking for ways to give back to its communities.

Known for promotions like Food Pantry Monday and the Sitton Supreme initiative, Slyce uses social media to keep the conversation going with its customers.

Marketing Marvels: Meet the Brooklyn man who invented the pizza box made of pizza!

Vinnie’s Pizzeria co-owner Sean Berthiaume is also the marketing whiz behind the funniest specials boards in the business.

How Pi Pizza scored a “hole-in-one” in pizza making

Hoping to re-energize a tradition-bound food, Pi Pizza founder Steve DeLisle looked to the donut for inspiration
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Archive »Liquid Assets

How to make your wine sales shine and create crowd-pleasing pizza-wine pairings

Tracy Morin explains how to sell more wine and more pizza at the same time.

Beer buddies: How to partner with a brewery to create your own signature beer.

This sort of collaboration scores a win at every level and creates a unique and powerful marketing opportunity for pizzerias.

Keep up with the hottest beverage trends of 2015 and boost your sales!

In this beverage-focused column, we explore the year’s top trends for spirits, cocktails and beer.
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Archive »Art of Marketing

Marketing your pizzeria: Now’s the time to start booking holiday parties and catering events!

We also look at low-carb pizza bowls and the art of the upsell.

Targeting seniors: Encourage families to eat out with their older relatives more often and everybody wins

Other marketing ideas: Offering a take-home pizza kit and bring in local guest chefs to reinforce your community ties.

The taxman cometh: We offer 4 ways to help your customers ease the pain of Tax Day

Plus 3 moneymaking ideas for Earth Day and 4 ways to spoil moms on Mother’s Day.
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Archive »Meet the Tank

10 or 12? Advice on portion sizes for wing offerings

Will a six-count snack deal fly, and what’s the next step up from there?

Boosting traffic to your pizzeria: Does it pay to advertise on Yelp?

Yelp’s a powerful influencer for restaurant customers, but Think Tank users say you can get a better return for your money with another ad strategy.

From box toppers to email blasts, here are several ways to increase your pizzeria’s lunch sales

Think Tank users help a fellow restaurateur solve one of the industry’s most vexing problems.

Is now the right time to start offering delivery? The answer may not be as simple as you’d think.

A new pizzeria owner does great weekend business but his weeknights stink. Would adding delivery be the smart thing to do—or a huge mistake?

Five things you need to know to manage a Google Ad Words campaign for your pizzeria

A Think Tank member shares his own experiences and tips for getting the best results from paid Google advertising.
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Archive »Marketing Idea Zone

Astoria: Pizza and espresso are a match made in Italy

Nothing compliments an Italian dessert like a well-made espresso or specialty coffee drink made with Astoria espresso machines.

Use a customized pizza calendar to sell more pizza every day

With a calendar from Menus for Less, you can provide year-round promotions and coupons to your customers without the expense of direct mail.

New mover marketing should be an integral part of any pizzeria’s marketing strategy

Our Town America explains why you should factor this program into your 2018 marketing budget.

PMQ's Think Tank


Consult The Think Tank Forum

The Think Tank is the only pizza industry forum on the Web. Established in 2005, the forum welcomes general discussion about owning and operating a pizzeria. Find answers to all your questions here from your peers in the industry.

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Jobs, equipment, business opportunities and more.


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  • NAFEM 2019


    The NAFEM Show features foodservice equipment and supplies from 500+ manufacturers. At the show, you’ll find: A wide range of...

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Archive »Pizza Marketing Tips

Different Generations Require Different Marketing Tactics

A recent survey reports that marketers are often wrong about what matters most to different generations of shoppers.

Promotional tactics that increase sales

You can increase your sales by focusing on the "four walls" of your business according to Tom Feltenstein, Founder and Chairman of the West Palm Beach, Florida-based Neighborhood Marketing Institute.

Gusto Pizza Co.

Cutting-edge social media and homegrown ingredients reap a harvest of profits for this Iowa pizzeria.

The Olivers' twist

Bernie O’s fuses flavors, textures and temperatures to create innovative specialty pizzas.

Winning at the sports marketing game

Score points with kids and families by targeting local athletic events.
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