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What’s Your Story? Mert Sunnetcioglu, Mia Mia’s Pizzeria

How this ex-engineer quadrupled sales at his pint-sized pizza shop in just over three years.
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Archive »Business & Marketing

What’s Your Story? Mert Sunnetcioglu, Mia Mia’s Pizzeria

How this ex-engineer quadrupled sales at his pint-sized pizza shop in just over three years.

Look Before You Lease: Choosing the Right Site for Your Pizzeria

Veteran operator Michael Androw details 7 key factors to consider when negotiating a lease for your next restaurant space.

The Good Life: Fredi the Pizzaman Lives Out His Pizza Dreams

Providing support for children with autism has also helped Fredi Bello build outsized brand awareness for his five-table pizza restaurant.
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Archive »Marketing Maven

7 tips for suggestive selling

Teach a few basic upselling strategies to your servers and the boost to your bottom line could be significant.

Linda “The Marketing Maven” Duke lists 9 tips for building a better website.

Is it time for a website redesign? Here’s how to reenergize your Web presence and attract new customers.

Linda “Marketing Maven” Duke outlines 5 ways to get free publicity for your pizzeria.

Positive media buzz can start with a simple handwritten note to a reporter or a smartly crafted press release.
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Archive »Accounting for Your Money

What You Need to Know About Filing for an Extension on Your Taxes

A filing extension does not give you more time to pay your taxes.

Should You Be Buying New Equipment Before the Tax Year Ends?

Mike Rassmussen breaks down the do's and don'ts of equipment purchases prior to December 31.

What to Do When You Get a Letter From the IRS

A letter doesn't always signal an audit, but you need to make sure any tax notice is handled properly.
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Archive »Sherlyn's Picks

Meet Our Subscribers—May 2015

PMQ’s circulation manager shines the spotlight on Cogan’s Pizza, FatPie Pizza, Pi Pizzeria and Fire Slice Pizzeria.
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Archive »Pizza Hall of Fame

Even in a city known for pie-slinging royalty, Patsy’s Pizzeria remains a standout.

Once the favorite pizza haunt of Sinatra and DiMaggio, this East Harlem legend has hardly changed while growing its empire through franchising.

Everyone feels like family at Frank the Pizza King in Colorado.

This modest Englewood pizza shop earns scads of media attention for its thin-crust pies and warm hospitality.

Since 1958, Corsi’s has relied on the personal touch to build a loyal following in Livonia, Michigan.

Founders Rocco and Adelia Corsi started out with a one-acre garden for their fresh produce and developed recipes through painstaking trial and error.

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Archive »Marketing Marvels

With two beach-town locations in the Sunshine State, Slyce is always looking for ways to give back to its communities.

Known for promotions like Food Pantry Monday and the Sitton Supreme initiative, Slyce uses social media to keep the conversation going with its customers.

Marketing Marvels: Meet the Brooklyn man who invented the pizza box made of pizza!

Vinnie’s Pizzeria co-owner Sean Berthiaume is also the marketing whiz behind the funniest specials boards in the business.

How Pi Pizza scored a “hole-in-one” in pizza making

Hoping to re-energize a tradition-bound food, Pi Pizza founder Steve DeLisle looked to the donut for inspiration
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Archive »Liquid Assets

How to make your wine sales shine and create crowd-pleasing pizza-wine pairings

Tracy Morin explains how to sell more wine and more pizza at the same time.

Beer buddies: How to partner with a brewery to create your own signature beer.


This sort of collaboration scores a win at every level and creates a unique and powerful marketing opportunity for pizzerias.

Keep up with the hottest beverage trends of 2015 and boost your sales!

In this beverage-focused column, we explore the year’s top trends for spirits, cocktails and beer.
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Archive »Art of Marketing

Art of Marketing-August 2018

Looking for more marketing ideas and insights? PMQ has you covered!

Top Marketing Tips and Tricks for May 2018

Also this month: Chef Michael Loughin of Scarpetta in Philadelphia serves up a drunken Vodka Pizza.

Top Marketing Tips and Tricks for April 2018

Ring in the spring by giving your pizzeria a seasonal refresh.
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Archive »Meet the Tank

Old-School vs. Online Marketing: Getting the Best Out of Both

From flyers to Google Ads, Think Tankers share tips and tricks for marketing your pizzeria.

Should You Hire An Interior Designer? The Think Tank Has Some Advice

Think Tankers discuss the ins and outs of hiring a design expert to spruce up their spaces.

Tips on Attracting Quality Employees

Operators discuss the challenges of finding quality employees—and offer up potential solutions.

Let your fingers do the talking with text blasts

Think Tankers weigh in on using text blast programs with your market base.

Tips for pizzeria owners: How to prevent delivery driver errors

When a driver fails to deliver the customer’s order correctly, should that employee be penalized? The PMQ Think Tank members weigh in.
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Archive »Marketing Idea Zone

Do You Have the Fire Within to Go Mobile?

A Fire Within mobile wood-fired oven lets pizzeria owners take their signature taste out into the community.

Idea Zone: Is Your POS System Optimized for Your Pizzeria?

Revel Pizza Solution partners with Apple to bring owners the best in secure, easy-to-use POS systems

The Best Local Marketing to Find You Long-Term Pizza Customers

PMQ's Think Tank

 

Consult The Think Tank Forum

The Think Tank is the only pizza industry forum on the Web. Established in 2005, the forum welcomes general discussion about owning and operating a pizzeria. Find answers to all your questions here from your peers in the industry.

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Classifieds

PMQ Classifieds

Jobs, equipment, business opportunities and more.

 

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Calendar

  • European Pizza Championship

    2019.10.21

    The European Pizza Championship, the event that gathers pizza chefs from all over Europe every two years, returns to HostMilano for a two-day...


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Archive »Pizza Marketing Tips

Different Generations Require Different Marketing Tactics

A recent survey reports that marketers are often wrong about what matters most to different generations of shoppers.

Promotional tactics that increase sales

You can increase your sales by focusing on the "four walls" of your business according to Tom Feltenstein, Founder and Chairman of the West Palm Beach, Florida-based Neighborhood Marketing Institute.

Gusto Pizza Co.

Cutting-edge social media and homegrown ingredients reap a harvest of profits for this Iowa pizzeria.

The Olivers' twist

Bernie O’s fuses flavors, textures and temperatures to create innovative specialty pizzas.

Winning at the sports marketing game

Score points with kids and families by targeting local athletic events.
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