Art of Marketing-August 2018

Looking for more marketing ideas and insights? PMQ has you covered!



 

3 Ways to Promote Frozen Drinks

Tropical locale or not, there’s nothing better than a frozen beverage on a hot summer day. Steal some tips from the beer and cocktail marketing playbook when you’re looking to sell more frozen drinks at your pizzeria:

1. Offer a flight of mini frozen drinks so customers can try a few varieties before ordering a large version of their favorite.

2. Highlight a creative “frozen drink of the day” on social media and make it available during the hottest hours.

3. If you’re feeling particularly adventurous, try pairing some of your frozen drinks with complementary menu items. 

 

Build Lasting Relationships

The start of the school year is the perfect time to reintroduce yourself and your pizzeria to area schools and businesses. Not only can your pizzeria be a resource for catering, school lunch programs and special events beyond your four walls, but you can offer fundraising and event space for holidays, birthday parties and meetings inside the pizzeria. Schools are always interested in chefs hosting cooking classes at the school, where you can hand out free kids-meal vouchers. The opportunities are endless, so don’t let another school year pass you by without reaching out.

 

Borrow This Idea: Host an Oven Takeover

You’ve heard of social media takeovers, but what about an oven takeover? Nicky’s Coal Fired, located in Nashville, has invited three chefs to take over its ovens this fall. Dubbed “Live Fire,” the event is a tribute to the restaurant’s coal-fired oven, Enrico, the only coal-burning, open-flame oven in Tennessee. Chefs with experience cooking over an open flame have been invited by executive chef Tony Galzin to man the oven on three separate nights—August 22, October 17 and November 14. Visiting chefs include Andy Ticer and Michael Hudman from The Gray Canary in Memphis; Mike Randolph from Público in St. Louis; and Emily Blount and her team from Saint Leo in Oxford, Mississippi.

 

Quick Promo Tip

Post your specials online! If you have daily or weekly specials that get posted on a whiteboard or sidewalk sign, don’t forget to post them on your social media pages. If you can post them a few days ahead of time, even better. Give your customers more opportunities to plan to eat at your pizzeria.

Edit Module

Tell us what you think at or email.

Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags

Related Articles

Idea Zone: North American Pizza & Culinary Academy Opens in Chicago

Made to Order: Tips for Online Ordering

Want to boost your online ordering sales? Use these 6 tips from experts to attract—and retain—today’s web-obsessed customers.

8 Tips for Better Video

Creating great video content doesn’t have to be expensive. Here’s how to do it right on a shoestring budget.

Precinct Pizza: Super Troopers

As a Domino’s franchisee, ex-NYC paramedic Rick Drury didn’t always go by the book. Now he makes his own rules at the wildly successful Precinct Pizza in Tampa.

The Possibilities of Pasta

Get creative with flavor combos, menuing and marketing to create a pasta menu that soars beyond the standard favorites.

New York State of Mind

It’s the pizza that looks the most like, well, pizza. Here’s the story behind America’s oldest and most familiar pizza style.

Caputo Americana Grandma Pie

Orlando Foods puts a spin on a homemade classic with Americana flour and crushed tomato

Getting a Better Bake With Air Impingement Ovens

If your pizzas aren’t coming out right, here’s how to put your “finger” on the problem.

Chef's Corner - Laura Meyer

One of the industry’s most acclaimed pizzaioli shares a recipe that’s layered with salty, sweet, smoky and spicy flavors.

Join the Pizza Television Network and Help Us Celebrate American Independents 24/7

PMQ and PizzaTV launch new Roku channel
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags