Targeting seniors: Encourage families to eat out with their older relatives more often and everybody wins

Other marketing ideas: Offering a take-home pizza kit and bring in local guest chefs to reinforce your community ties.



 

Invite Seniors to Eat Free

Everyone has heard of the promo “Kids eat free with the purchase of an adult meal.” Your pizzeria could stand out with something different like, “Seniors eat free with the purchase of a pizza.” Burger King Brazil recently ran a King Senior promo, which bundled two Whopper combos together for guests who brought a senior with them to the restaurant. The promotion was designed to encourage families to eat out with their older relatives more often.

 

Offer a Take-Home Pizza Kit

There are more than 150 meal kit companies in the United States, but when a consumer wants to make a great pizza at home, most would rather turn to their neighborhood pizzeria for the dough, sauce and toppings they’ve grown to love. Whether they’re showing off their cooking skills for family, friends or a first date, a pizza kit from your pizzeria can help them make an impression. Pizzerias offering this service include Graffiato in Richmond, Virginia; Katie’s Pizza & Pasta Osteria in St. Louis; and L’Amico in New York City.

 

Quick Promo Tip: 

Celebrating an anniversary? Participating in a local event? Create a press release and email it to all of your local press, along with high-resolution photos. This one tactic has the potential to create a large promotional ripple.

 

Borrow This Idea: Guest Chef Pizzas

At Roots Handmade Pizza in Chicago, which specializes in Quad Cities-style pizza, local chefs from the surrounding area are invited to create signature pizzas for the restaurant. According to co-owner Scott Weiner, working with local chefs reinforces the fact that the pizzeria is tied into the local community. 

“There are Chef Series pizzas that are mainstays, and then every year, about two months before National Pizza Month, we reach out to local chefs and put together a massive Chef Series month,” says Weiner. “During National Pizza Month, the mainstays are available, and we introduce four or five more that are special for that month. At the end, some of the new pizzas will move on to the permanent menu.”

The marketing potential of this unique promotion is not lost on Weiner. “We do a lot of social media with video and pictures,” says Weiner. “We also give the chefs gift certificates [to give away] and invite the chef’s team in for a pizza party. One of the strongest things you can do is to have another restaurant talking about your restaurant.

“There are so many options in Chicago, it’s just nice to have someone do something outside of what they normally do,” Weiner adds. “It makes [their restaurants] exciting again.” In addition to bringing local chefs together, the promotion has raised close to $30,000 for various local charities over the years.

 

Edit Module

Tell us what you think at or email.

Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags

Related Articles

The Chef's Corner: Will Grant Interview

Will Grant chats with PMQ about restaurant concepts, sourdough pizza, and winning the Caputo Cup.

What’s Your Story? Papa’s Pizza

In the aftermath of Hurricane Maria, Wilhelm Rodriguez, owner of Papa’s Pizza in Cabo Rojo, Puerto Rico, proved that pizza can move mountains.

The Upper Crust: How Anita and Klime Kovaceski became one of Miami’s culinary power couples

The talented owners of Crust have made pizza success look effortless, but they know the devil is in the details.

Top Marketing Tips and Tricks for April 2018

Ring in the spring by giving your pizzeria a seasonal refresh.

How to Drive More Traffic to a Newer Pizza Store

The first three years in business are usually bumpy for a pizzeria, Think Tankers say, but as long as your sales keep going up, don’t push the panic button.

The Three Common Causes of Soggy Pizza

If your pizza crust won’t stay crispy after it’s baked, keep these tips in mind to better control moisture.

Food Trucks: All the Right Moves

Mobile pizza restaurants present their own unique set of challenges—and there are no shortcuts to success.

No Monkey Business: Service, Quality and Best Prices from King Kong Printing

Connecting to customers through direct mail helps you stand out in a digital world and offers a more personal touch.

Mobile Brick Oven Solutions: Expanding Your Pizza Operation

Marra Forni pizza ovens offer both performance and elegance for your food truck or mobile restaurant.

Is Your Online Customer Service Up to Speed?

Never has the need for speed been more important than in online ordering for pizza restaurants. Speedline has the solution.
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags