Targeting seniors: Encourage families to eat out with their older relatives more often and everybody wins

Other marketing ideas: Offering a take-home pizza kit and bring in local guest chefs to reinforce your community ties.



 

Invite Seniors to Eat Free

Everyone has heard of the promo “Kids eat free with the purchase of an adult meal.” Your pizzeria could stand out with something different like, “Seniors eat free with the purchase of a pizza.” Burger King Brazil recently ran a King Senior promo, which bundled two Whopper combos together for guests who brought a senior with them to the restaurant. The promotion was designed to encourage families to eat out with their older relatives more often.

 

Offer a Take-Home Pizza Kit

There are more than 150 meal kit companies in the United States, but when a consumer wants to make a great pizza at home, most would rather turn to their neighborhood pizzeria for the dough, sauce and toppings they’ve grown to love. Whether they’re showing off their cooking skills for family, friends or a first date, a pizza kit from your pizzeria can help them make an impression. Pizzerias offering this service include Graffiato in Richmond, Virginia; Katie’s Pizza & Pasta Osteria in St. Louis; and L’Amico in New York City.

 

Quick Promo Tip: 

Celebrating an anniversary? Participating in a local event? Create a press release and email it to all of your local press, along with high-resolution photos. This one tactic has the potential to create a large promotional ripple.

 

Borrow This Idea: Guest Chef Pizzas

At Roots Handmade Pizza in Chicago, which specializes in Quad Cities-style pizza, local chefs from the surrounding area are invited to create signature pizzas for the restaurant. According to co-owner Scott Weiner, working with local chefs reinforces the fact that the pizzeria is tied into the local community. 

“There are Chef Series pizzas that are mainstays, and then every year, about two months before National Pizza Month, we reach out to local chefs and put together a massive Chef Series month,” says Weiner. “During National Pizza Month, the mainstays are available, and we introduce four or five more that are special for that month. At the end, some of the new pizzas will move on to the permanent menu.”

The marketing potential of this unique promotion is not lost on Weiner. “We do a lot of social media with video and pictures,” says Weiner. “We also give the chefs gift certificates [to give away] and invite the chef’s team in for a pizza party. One of the strongest things you can do is to have another restaurant talking about your restaurant.

“There are so many options in Chicago, it’s just nice to have someone do something outside of what they normally do,” Weiner adds. “It makes [their restaurants] exciting again.” In addition to bringing local chefs together, the promotion has raised close to $30,000 for various local charities over the years.

 

Edit Module

Tell us what you think at or email.

Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags

Related Articles

Make the most out of your pizza boxes with these tips from operators

Pizza boxes offer up prime marketing space for operators—but are you using yours to its full potential?

True Greek pizza isn't just olives and feta cheese.

PMQ explores Greek-style pizza’s characteristics and history in the United States.

The Dough Doctor tackles effective dough management strategies

If your pizzas aren’t coming out right, here’s how to put your finger on the problem.

What's Your Story? Vets2Success

An Iraq War veteran is using the culinary arts to transform the lives of fellow vets seeking a new start in life.

Recipe of the Month: Get the gluten out with DeIorio's Fresh Prosciutto Gluten-Free Pizza

Serve your customers this prime pie made with fresh prosciutto, garlic and DeIorio's gluten-free pizza shells.

Is your pizzeria geared up for National Pizza Month?

New managing editor Bill DeJournett runs down the upcoming marketing frenzy.

Let your fingers do the talking with text blasts

Think Tankers weigh in on using text blast programs with your market base.

Some Italians Jumping Ship on True Neapolitan Pizza

Italian consumers today demand a healthier product, which has pizzaioli experimenting with different kinds of flour and reviving ancient techniques.

Product Spotlight: September 2018

Pizza box knives, speedier pans and more.

Idea Zone: Custom Cheese Shakers Make for a Fun & Exciting Functional Promotional Item

Make a statement with these branded cheese shakers from CustomCheeseShakers.com
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags