Edit ModuleShow Tags

8 ways to score with fall football

It’s time to plan your pizza promotions for football season. Here are 8 moneymaking ideas




 

 

It’s time to plan for football season. Consider all of the football leagues—pro, college and high school. Each one has a large fan base. So gather schedules and coordinate a plan of attack!

1: If your pizzeria has televisions, announce viewing parties for the games, with special deals on wings and pizza during the event.

2: Take note of what the big chains do and offer a big bundle deal for football parties (i.e., three pizzas with wings, breadsticks and soda).

3: Ask a local football player (or the whole team) to appear in your marketing in exchange for free pizza.

4: Run a touchdown promo wherein every touchdown earns customers a certain dollar amount off their next purchase.

5: Promote your pizzeria’s availability for catering/tailgating orders.

6: Offer free football schedule souvenir cups with the purchase of a large beverage. Coordinate with local schools to supply these at games as their official sponsor.

7: Hold a contest for free football tickets. Everyone who spends above a certain dollar amount is entered into the contest.

8: Create your own fantasy football league with customers and award the winner with a pizza party.

 

Be Cool to Your School

Summer is almost over, so it’s time to reconnect with local principals, coaches and teachers for promotions that benefit everyone involved.

 

Sponsor a Sports Team. 

In addition to football, look at the local baseball, tennis, soccer and swim teams. Everyone loves pizza and needs equipment. Find out how you can help while also getting the word out about your pizzeria.

Help With Classroom Fundraisers. 

Remind teachers (who often purchase their own class supplies) that you can help with fundraisers both at the restaurant and inside the classroom (through gift card sales, etc.).

Free Pizza Coupons for Good Students. 

Principals love being able to give good students a prize for achieving honor roll or perfect attendance. Make it easy for them by supplying a stack of coupons for free kid-size pizzas.  

Make Pizza in the Classroom. 

If the students can’t come to the pizzeria, bring the pizzeria to them. Small children love to stretch the dough and top the pies, so offer to bring dough (and finished pizzas to eat) to local classrooms for a fun learning activity. Leave behind take-home coupons.

 

Gearing Up for Halloween

Halloween is one of the biggest ordering days of the year. Will you be ready? Here are some quick tips to help you prepare:

  • Overschedule staff for the night; there will always be some who don’t show up.
  • Promote and encourage customers to order pizzas early for later delivery (i.e., order at 4 p.m. for an 8 p.m. delivery). This will save you time and help you coordinate orders.
  • Have your online ordering system up and running so you don’t miss any orders.
  • Be prepared for a larger number of pickup orders as customers try to avoid long delivery waits.
  • Relax and have fun—that’s what Halloween is all about!

 

Edit Module

Tell us what you think at or email.

Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags

Related Articles

What's Your Story? Skinny Bitch Pizza, Los Angeles, California

One entrepreneurial woman has found a niche with her delivery-only concept that serves cauliflower crust pizzas in photogenic pink boxes.

Fredi Bello: The Richest Man in the World

Fredi the Pizzaman may be one of the “little guys” of the pizza industry, but his integrity and passion make him a large presence in Michigan.

Do You Have the Fire Within to Go Mobile?

A Fire Within mobile wood-fired oven lets pizzeria owners take their signature taste out into the community.

The Chef’s Corner: Brittany Saxton, Six Hundred Downtown

This five-time world champion shares her recipe for the Mad Hatter.

What’s Your Story? Mert Sunnetcioglu, Mia Mia’s Pizzeria

How this ex-engineer quadrupled sales at his pint-sized pizza shop in just over three years.

How to Achieve a Better Par-Baked Pizza Crust

Use these 5 tips to finetune your par-bake dough formula.

Look Before You Lease: Choosing the Right Site for Your Pizzeria

Veteran operator Michael Androw details 7 key factors to consider when negotiating a lease for your next restaurant space.

Mixers to the Max: Getting the Most out of Your Dough Mixer

Experts help you choose the right model and features to keep your mixer in tip-top shape.

SpeedLine Solutions: How to Save Money on Credit Card Fees and Chargebacks:

Speedline’s Pay@ The Door lets pizzerias accept payment at the customer’s door upon delivery.

Marra Forni: Made in the USA vs. Imported Brick Ovens

Marra Forni founder Francesco Marra explains why buying domestic ovens is a better investment for pizzeria owners.
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags