Edit ModuleShow Tags

Study reveals surprising face of American pizza lover

Exercising younger women, not overweight men, biggest fans



Instagram

Pizza is for lovers and those most in love with America's favorite food are women in their 30s who exercise twice a week, according to a new study.

The study, conducted by the Center for Generational Kinetics, and reported in Nation's Restaurant News, defined a pizza lover as someone who both orders pizza from restaurants and buys frozen pizza from supermarkets at least once a month. Researchers queried 1,004 American adults in May, 2015 who fit that category. Findings were: 63% of “pizza lovers” are women; 59% are aged 35 or older; 68% exercise twice or more per week; and 78% of pizza lovers like to have soft drinks with their pizza, not beer. The study is associated with Smart Flour Foods, a gluten-free pizza crust supplier.

These results surprised the study's co-authors who expected to see pizza lovers more align with the stereotypical image of overweight men who drink beer and watch football. “It shows that how the population thinks about pizza in general is very different than I think our perception of those who eat pizza frequently," said Jason Dorsey, chief strategy officer for The Center for Generational Kinetics.

Read more about the love affair between fit women and pizza.

Edit Module

Tell us what you think at or email.

Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags

Related Articles

Italian Parody Video Pokes Fun at Vegans

Because the saddest part about being vegan is that your grandma doesn't know how to cook for you anymore.

Pizza & Ranch Dressing Are Officially Inseparable

Hidden Valley launches ranch-dipped pizza ranch dip in their new Blasted dip series.

Spinelli's Pizzeria Boosts Pies and Cocktails With CBD Oil Infusion

Tempe, Arizona pizzeria is high on the trendy extract derived from hemp.

Bone Sauce Tops off Pizza in Costa Rica

Trench Marketer Rudy Waldner visits the Culinary Trainer School in Costa Rica to share his secrets and take home one of theirs.

Papa John's Will Pay For Employees to Attend College Online

The pizza chain will cover 100 percent of tuition at Purdue University Global for 20,000 corporate employees.

Pizza Guys Pair Two Types of Pepperoni In One Pie

The Cup N' Crisp Pepperoni Duo features classic pepperoni and cup-and-char styles.

Mountain Mike's Redefines Pizza Delivery Model With New Partnerships

The West Coast pizza chain will offer delivery through DoorDash, UberEats and GrubHub.

Blaze Pizza Expands Delivery Option and Sets Sights on IPO

The fast-casual chain plans to take on larger players like Domino's and Pizza Hut.

Alfonso Monaco Takes First at the 4th Pizza d’Autores

Pizza topped with regional Italian ingredients takes first among 18 competitors in Málaga.

Louisville Rock Band Has a New Jam Called Lupo Pizza

The founding members of Murder By Death have become renowned for their Neapolitan-style pizzas.
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags