Tom offers a unique strategic marketing approach–Four Walls and Neighborhood Marketing–that he’s been refining, evolving, and passing on to others for 40 years. So what is Four Walls and Neighborhood Marketing? Well, it rests on three principles: first, that everything you need to market your product or service effectively is already inside the four (literal or metaphorical) walls of your business; second, that properly recruiting, training, and motivating your internal customers-your employees-is the key to achieving record sales and profits; and third, that nearly all of your potential customers live or work within a 10-minute walk or drive of your store.