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7 tips for suggestive selling

Teach a few basic upselling strategies to your servers and the boost to your bottom line could be significant.
2015.12.01 08:38 AM

Linda “The Marketing Maven” Duke lists 9 tips for building a better website.

Is it time for a website redesign? Here’s how to reenergize your Web presence and attract new customers.
2015.11.02 07:48 AM

Linda “Marketing Maven” Duke outlines 5 ways to get free publicity for your pizzeria.

Positive media buzz can start with a simple handwritten note to a reporter or a smartly crafted press release.
2015.06.01 08:10 AM

Linda “Marketing Maven” Duke explains how to develop a successful PR campaign.

Hiring a public relations professional could be the next big step in marketing your pizzeria to a wider audience.
2015.04.01 08:40 AM

10 ways to build holiday traffic and boost your pizza sales

Get into the spirit of the season with these promotional ideas and get ready for your most profitable holiday ever.
2014.10.31 12:50 PM

How to prepare for the 4 Cs—Part 2

When construction projects or new competitors threaten your business, don’t panic: Smart marketing will carry you through the hard times.
2014.08.31 06:31 PM

7 Tips for Better Beverage Sales

From VIP tastings to summertime promos, there are some easy things pizzeria operators can do to boost beverage profits.
2014.06.01 08:46 AM

Catering to the graduates

Build your pizzeria business by offering hassle-free pizza parties to high school and college graduates.
2014.04.30 10:24 PM

Marketing to bar customers

Weekly promotions can fill up your pizzeria’s bar and generate excitement.
2014.04.01 08:41 AM

How to Score with March Madness

Follow these six easy steps to build a moneymaking promotion around this month’s NCAA basketball tournament.
2014.02.27 09:33 AM

Building a better beverage program

10 tips for boosting your beer, wine and spirits sales.
2013.10.30 07:23 PM

Leveraging social media - Part 2

Success in social media requires a strongly articulated message and the resources to communicate it.
2013.09.29 03:13 PM

Lessons from a marketing champion

Whole Foods’ marketing campaign used print, social media and direct mail to create a can’t-miss grand opening.
2013.05.22 11:15 AM

Cashing in on spring fever

Linda Duke offers tips and ideas for creating a warm-weather buzz with springtime promotions.
2013.04.16 11:04 AM

A New Marketing Strategy for Red Boy Pizza-;Part 1

Linda Duke outlines her plan to boost sales and ensure franchise consistency for California pizza chain
2013.02.18 11:45 AM

Follow these tips to market your pizzeria as the venue of choice for women's group luncheons.

Develop a marketing strategy to host meetings of nonprofits, bridge clubs, social clubs and informal gatherings of moms or close friends.
2013.01.04 02:37 PM
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